Medical Marketing Agency

Case Study

Branding
for a prosthodontist

Branding-and-Stationery

The Challenge

To create branding which communicated their brand values –  integrity, respect, trust and collaboration. To liken Adelaide CAD to a “Master Craftsman” type service.

When creating the logo we were requested to take into the account the practice name.  The name AdelaideCAD was partly chosen to link back to the CAD/CAM or computer aided design and manufacture that is becoming the norm in dentistry, particularly prosthodontics.

They wanted their name to be associated with a practice which utilises CAD/CAM technologies in their treatment particularly computer-aided design.

 

The Process

To ensure we created a logo that was a true representation of Adelaide CAD, what they stand for and what sets them apart from their competitors, Splice Marketing worked closely with Adelaide CAD to create a brand strategy.

Splice Marketing workshopped with Adelaide CAD to identify exactly what they liked and disliked, their wants and needs so
that we could meet their expectations;

  • Creation of a brand strategy to identify brand positioning statements, messaging, tone and value proposition;
  • Creation of logo (all formats – online and print).
  • Creation of secondary logo – the symbol associated with their business (all formats).
  • Branding style guide – including fonts, logo specifications and imagery.
  • Creation of stationery (business cards,

The Result

Adelaide CAD wants to be known as ‘Master Craftsman’ and ‘Oral Architects’. Therefore, we created a logo with an architecture feel that is derived from the CAD program itself.

 

To link back to the 3D visual cues for the business, we further developed the concept by creating an ‘elevated’ symbol for the logo.

 

The blue and grey colour palette was chosen for the master craftsman feel. Blue also signifies trust, dependability and strength, while grey signifies balance and calm which were all important brand traits for Adelaide CAD.

The end result, a brand that:

  • Speaks to both Adelaide CAD's patients and their dental colleagues.
  • Communicates their brand values.
  • Avoids the use of obvious tooth motifs as Adelaide CAD prefers to think of their patients as a whole (not just a tooth).

Kind words from the client

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