Does patient acquisition (lead generation) or increased brand awareness fall on your list of marketing objectives? Perhaps you have a new product that provides a solution to a common patient problem or you want to educate patients on your services? Maybe you want to align with a national health event like National Diabetes Week or Gynaecological Cancer Awareness Month?
Depending on your objectives, educational marketing campaigns are a powerful marketing activity to help you reach your target audience, provide education and increase your brand awareness, leading to the desired outcome of booking a consultation or positioning your brand as a trusted source for information.
When we talk about educational marketing campaigns, we are referring to the sequence of consistent messages about your product or service using various marketing channels such as social media, your website, online advertising, search engines, email, print, video, trade shows, and radio.
If you think about a patient’s consideration set, along with statistics confirming it usually takes 6-8 touch points before someone engages in a sale, an educational marketing campaign is the best way to keep your brand current and in front of patients during this time.
With the right campaign strategy and campaign assets (content, imagery) and an experienced agency to support you, you will be amazed at the results.
>>> One of our clients, Spinal Specialist, saw 5 new patients in 10 days from an educational marketing campaign around back pain treatment.<<<