Pay Per Click (PPC) is a very effective digital marketing tactic. It is a model by which a fee is charged each time your ad is clicked, essentially buying traffic to your site. Traditonally, the most widley used form of Pay Per Click advertising was through search engines like Google Adwords, however, has now also become a popular marketing tool on social media platforms such as Facebook, Instagram, Twitter and Pinterest.
A great feature of pay per click advertising on Google Adwords is the ability to appear instantly on the first page for a specific keyword search, driving relevant and pre-qualified traffic right to your website.
We can help you with a strategic marketing approach to get the most out of a Pay Per Click campaign, while continually optimising your campaign based on the data we receive. Through keyword research, your ads are targeted directly to those who would most likely be interested in your product or service, resulting in a strong conversion rate.
Talk to us about how you can get the most of your pay per click campaign.