Does patient acquisition (lead generation) or increased brand awareness fall on your list of marketing objectives? Perhaps you have a new product that provides a solution to a common patient problem or you want to educate patients on your services?
Depending on your objectives, marketing campaigns are a powerful marketing activity to help you reach your target audience, provide education and increase your brand awareness, leading to the desired outcome of booking a consultation.
When we talk about marketing campaigns, we are referring to the sequence of consistent messages about your product or service using various marketing channels such as social media, your website, online advertising, search engines, email, print, video, trade shows, and radio.
If you think about a patient’s consideration set along with statistics confirming it usually takes 6-8 touch points before someone engages in a sale, a marketing campaign is the best way to keep your brand current and in front of patients during this time.
With the right campaign strategy and campaign assets (content, imagery) and an experienced agency to support you, you will be amazed at the results.