Marketing Campaigns

Healthcare marketing campaigns - get more from your marketing efforts!

Does patient acquisition (lead generation) or increased brand awareness fall on your list of marketing objectives? Perhaps you have a new product that provides a solution to a common patient problem or you want to educate patients on your services?

Depending on your objectives, marketing campaigns are a powerful marketing activity to help you reach your target audience, provide education and increase your brand awareness, leading to the desired outcome of booking a consultation.

When we talk about marketing campaigns, we are referring to the sequence of consistent messages about your product or service using various marketing channels such as social media, your website, online advertising, search engines, email, print, video, trade shows, and radio.
If you think about a patient’s consideration set along with statistics confirming it usually takes 6-8 touch points before someone engages in a sale, a marketing campaign is the best way to keep your brand current and in front of patients during this time.

With the right campaign strategy and campaign assets (content, imagery) and an experienced agency to support you, you will be amazed at the results.

What does the process look like for a marketing campaign?

First and foremost, we start with your business goals such as:

  • New patient acquisition
  • Pre-qualification of clients
  • Increase of brand awareness
  • Reach referral networks
  • Position your business as the preferred healthcare provider in your local area.

Once the goals are established, it’s time for the creative. The creative refers to the image, video, messaging and branding that is used within the campaign. Anything that will capture the attention of your desired audience and make them aware of what it is you do.

Step three is usually channel selection. By channels, we mean where we will showcase your campaign whether it’s on your website, social media, advertising, email, presentations, conferences or even in your practice. We’ve visualised the various channels in the infographic below.

Finally, we’ve got the ongoing management of your marketing campaign so we can continually edit, improve and ensure you get the results matched to your original campaign goal.

Whilst there are lots of moving parts to a campaign, Splice Marketing has managed many successful healthcare marketing campaigns and we are fortunate to a number of happy clients to contest this.

Healthcare Marketing campaigns

So what are the benefits of a marketing campaign?

We’ve said it before but we will say it again… a successful marketing campaign requires strategic planning, clever messaging, measurement, and attention.

Here at Splice Marketing, we’ve run a multitude of marketing campaigns for the medical and healthcare professionals. We’ve ensured we create clever campaigns that fit the branding of our clients, are within the industry rules and regulations and deliver results.

Whether you’re wanting to promote a service, a procedure, a message, generate leads, create interest in your products – we can advise the best formula for your campaign strategy and drive the campaign for you. Chat to us – [email protected] or 0413328189.

What you get when you partner with Splice Marketing for your marketing campaings.

Do you want results? Expertise? Industry compliance?

We have a proven formula that we have seen work many times over for healthcare professionals and healthcare businesses.

  • Campaign research
  • Campaign Strategy
  • Campaign Assets
  • Remarketing
  • Ongoing optimisation
  • Measurement & reporting

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