Social Media - The Perfect Way To Engage and Educate Your Online Patient Audiences!

Social Media for healthcare

We love social media. In fact, social media marketing for healthcare professionals and businesses within the health industry is one of our key areas of expertise.

Social media marketing when coupled with your other marketing efforts results in:

  • Increased traffic to your website (known as inbound marketing)
  • Positive perceptions of your brand
  • Increased loyalty and trust amongst your followers
  • Improved local or national brand awareness and reach
  • Greater insights into interests and behaviours of your audience
  • Cost-effective and highly targeted advertising

When we talk about social media, really, we are referring to the popular online channels including:

  • Facebook,
  • Instagram,
  • YouTube,
  • Twitter and
  • LinkedIn.

Each of these channels has a different purpose and depending on your bottom-line objectives, services, and patient groups, we will recommend the right channel(s) to achieve your business needs.

Understanding the ‘how’ of social media is important!

Here at Splice Marketing, we go one step further to actually educate you about how each social media channel works and what frequency, content types and activities are required to make you achieve ROI on your social media activities.

As social media changes so rapidly, we keep you abreast of the latest trends so you understand why we are recommending certain social media strategies.

Take the recent change to Facebook and the impact it has had on business pages. Learn more about the changes to Facebook.

Some of our other popular social media blog articles include:

Understanding the purpose of the social media platforms

With so many social media channels to choose from these days, it’s hard to know which channel is right for you and the purpose of each channel. Our infographic below should help explain the purpose of each channel. Call us if you’d like to discuss further.

Social Media explained for healthcare

What does a successful social media channel look like?

Success is different for everyone.

We believe success is when social media works in conjunction with your other marketing efforts to achieve your goals and objectives and delivers a consistent brand image.

Think social media is irrelevant to your business sector?

There are 15 million Australians on Facebook each month, the same number of Australians on YouTube monthly and 9 million a month on Instagram. And, the numbers are increasing.

Allow us the opportunity to show you the value of social media and change any negative perceptions.

AHPRA and Social Media

You know it, we know it.

AHPRA (Australia Health Practitioner Regulation Agency) has some strict rules when it comes to online marketing and advertising in the healthcare sector. Some rules include:

  • Removal of testimonials – we have a few methods up our sleeve to help you comply. (this may have a negative connotation – can this be reworded to something like We have alternative methods which will ensure you remain compliant)
  • Privacy policies – we help you maintain patient confidentiality and privacy.
  • Social media policies – we can help you create a social media policy if you don’t already have one.
  • Patient messages and follow-up – we manage this process to ensure compliance and appropriate follow-up.

As a specialist Healthcare Marketing Agency, we have a thorough understanding of these rules and regulations and only advise and implement allowed marketing activities.

 

>>> Splice Marketing has created a FREE Facebook Compliance Checklist that you can download and use as a guide to help you stay compliant on Facebook. <<<

What can you expect partnering with Splice Marketing to manage your social media?

We offer each one of our clients the promise that we will portray your brand in the best way possible to help you attract more clients and achieve business objectives. We ensure this by offering:

  • An educational workshop that explains to your relevant team members how each social channel works, important to achieving social media success.
  • Quality, relevant content which we will write, design, create and post for you. This will inspire, educate and encourage conversation on your social media.
  • Tracking metrics which can accurately measure and report on the success of our social media efforts.
  • Compliance with AHPRA and industry regulations as we are passionate about ensuring that your social media channels remain compliant.
  • Management of social media advertising to ensure you get the best ROI.
  • Monitoring of comments and messaging for improved customer service on your behalf.

Ready, Set, Social!

We’ve seen outstanding results for our clients who’ve embraced the opportunities of social media and look forward to supporting you, and your business to achieve similar outcomes.

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