With more and more people turning to the internet to research pain points before ever picking up the phone to their doctor, it is vitally important you have a website available to your patients.
With so much information available to potential patients at the click of a button, it is important to place yourself in their shoes and view things from their perspective. Is your website easy to understand, identifying a problem they may have, and offering a solution and reason for them to visit your practice?
Your website is the face of your online presence in a growing digital world. Patients feel much more comfortable if they feel they know their doctor – hence, it is important to build a strong online profile detailing your skills, experience, education and medical views. In some cases, including information such as your general interests out side of work goes a long way in patients identifying with you and building that relationship.