Marketing Services for healthcare practitioners

Personal branding services

You’ve spent years completing your medical degree and specialty area so now what?

Maybe you’ve been practicing for a few years but between price competition, increased competitors and a changing healthcare landscape, you may need a way to stand out and get in front of your patients.

No matter what your current situation, marketing is a great solution.

Having strong marketing acumen and a focus on your personal branding will ensure a positive reputation within the industry and an increased awareness of your skills and qualifications amongst your referral network. The right marketing will also increase patient referrals and opportunities for growth.

Benefits of personal branding for medical professionals

  • Position yourself as an expert
  • Improve credibility and thought leadership
  • Showcase your professional purpose
  • Grow your referral networks
  • Attract new opportunities
  • Increase service demand
  • Reach your business goals and objectives

How we work with individual providers

To give you the best results from your marketing and to make your service delivery as straightforward and effective as possible, we provide two service delivery options (rather than one-off services) for you to select:

  1. Done for you marketing – This includes an upfront marketing workshop and planning session followed by a monthly retainer where we prioritise your marketing activities to achieve your goals and objectives. Package includes strategic plan, implementation, and reporting.
  2. Strategic advice and management – A strategic planning session with you, a marketing roadmap, training, support, and guidance. Package includes strategic plan, then guidance and you implement recommended marketing activities.

We’ve been fortunate to work with many healthcare providers from solo practitioners, medical specialists, and surgeons across individual and group practices, advising on various marketing services to complement their individual goals. We look forward to sharing our knowledge and skills with you.

AHPRA and Personal Branding

When undertaking any form of personal branding or advertising in the healthcare space, it’s important to consider the Australian Health Practitioner Regulation Agency (AHPRA) guidelines and the use of titles and qualifications.

As experienced healthcare marketers, our marketing recommendations fit within the industry rules and regulations. Please note, our advice is only general in nature and we recommend speaking with your professional indemnity provider for expert legal advice.

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