Healthcare Marketing Frequently Asked Questions

From healthcare professionals, medical device companies right through to healthcare organisations, across the entire spectrum we often receive similar questions when it comes to everything healthcare and medical marketing, the Australian Health Practitioner Regulatory Agency (AHPRA) and what is and isn’t allowed.

Below are some of the more FAQ’s we receive and answers to provide some further clarity.

We will continue to update so check back from time to time.

Here is the answer as to whether the word ‘safe’ is allowed directly from AHPRA

“When a treatment is generally considered safe based on acceptable evidence, it may be reasonable to use wording like ‘x treatment is generally considered to be safe but occasionally may be associated with possible adverse reactions in individual cases’.

It is potentially misleading to state that treatment or a particular approach is safe without also acknowledging that all forms of treatment have the potential for adverse reactions.”

As sourced from the AHPRA website, AHPRA states that:

When there is acceptable evidence that a health service can help certain conditions, it is acceptable to state something like ‘X treatment or approach has been shown to be effective for the treatment of these conditions’.

When there is limited or inconclusive evidence that treatment has been shown to be effective in the management of certain conditions, it may be reasonable to state something like ‘there is mixed and/or inconclusive evidence about whether X treatment or approach may be effective in the management of certain conditions’.

Healthcare professionals, including Chiropractors, are required to meet specific obligations when it comes to advertising.

For Chiropractors, AHPRA has created some examples of non-compliant advertising and how to correct it. These examples of non-compliant advertising focus on:

  • Considered misleading and deceptive, not supported by acceptable evidence
  • Advertising that is clearly a testimonial
  • Considered misleading and deceptive, encourages the unnecessary use of health services

Click the link to view specific non-compliant advertising for Chiropractors as stated by AHPRA>

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