Period: August 2018
Client: Jimboomba Chiropractic
Marketing Services: Facebook lead generation campaign
Jimboomba Chiropractic offers chiropractic services to the local community.
Jimboomba Chiropractic wanted to treat more patients and show them the value of chiropractic care.
We needed to increase brand recognition and position Jimboomba Chiropractic as a preferred provider of chiropractic care.
Google was flooded with competitors making it costly to run Google ads to attract more patients. Facebook proved to be the obvious answer.
How we drove leads from Facebook to Jimboomba Chiro:
- Created an offer that would allow our client to break even on ad spend and provide a low barrier entry for prospective patients to try chiropractic care.
- Created visually stunning imagery to support the ad copy which was branded and used real imagery of the Chiropractic at Jimboomba Chiro.
- Tested different versions of ad copy, adding more budget to the ad copy that was receiving the most engagement on Facebook.
- Set up a lead call back process so that any lead that took up the offer in Facebook was contacted within 2 hours and booked in for an appointment.
- Monitored and adjusted the ads daily to ensure maximum results from the ads.
Within just 1 month of the Facebook ad campaign going live, Jimboomba Chiropractic received:
- 35 leads
- 20 new patients
- 8 patients purchased a membership
- Generated a total revenue of $19,000 from the campaign.