The team at Splice Marketing are simply terrific. Highly professional, diligent and creative in their approach to finding a solution for our Medical awareness campaigns. Kate and Ellie were responsive, understanding and highly collaborative with a long term view to their partnership with us. I have no hesitation in recommending them to anyone seeking a progressive approach to the digital landscape.
Marketing medical devices demands a specialised, compliant approach that builds credibility with healthcare professionals and educates patients. At Splice Marketing, we develop strategies that highlight your device’s unique benefits through targeted educational content, compelling case studies, and HCP-focused events. Our approach balances regulatory compliance with effective communication, ensuring your device reaches the right audience and drives adoption in a way that fosters trust and maximises impact.
It’s so frustrating to have a great product that nobody knows about. As a medical device marketing agency, Splice will increase your product awareness and sales.
Once they have your product, people need support to use it to its full potential. We’ll help educate your customers so that they become long-term users of your medical devices.
We’ll help you build interest in your medical devices through our lead generation strategy.
We help you develop compliant, engaging content that meets regulatory standards without sacrificing clarity, creativity or appeal.
Building effective, scalable educational programs are important. We will craft campaigns that can reach and engage HCPs consistently.
Differentiating products in a crowded market without making exaggerated claims that could lead to compliance issues. We will uncover your value (beyond the features and benefits) and amplify this message.
Sustaining marketing efforts and keeping HCPs engaged over lengthy sales cycles, especially when demonstrating ROI is challenging. We've got strategies to reduce sale cycles and engage prospects.
Controlling digital presence and content to avoid non-compliant user interactions while promoting the brand effectively is something we are great at!
For all campaigns we manage, we develop metrics and tracking systems that effectively measure the ROI of compliance-focused marketing strategies.
We’ll work with you to identify the best marketing strategy for your medical device.
We’ll help customers connect with you so they feel engaged with your mission and motivated to use your medical devices.
Whether it's educating your customers or generating leads, we'll help you plan, execute, market and promote your webinars. We offer live streaming, pre-recorded and standard webinar options.
At the right moment in your business, we’ll put together a tailored marketing campaign that appeals to your ideal customers.
Tools - We create digital sales enablement tools such as e-detailers to help you engage with customers and boost sales interactions. Edetailers can be created as Progressive Web Apps or in Veeva.Software - We link your sales and marketing using the HUBSPOT platform to grow your business.
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Absolutely.
At Splice Marketing, compliance is central to everything we do.
Our team is extensively trained in TGA regulations and industry standards (MTAA, TGA and MA) to ensure that every campaign we create aligns with Australia’s strict healthcare advertising guidelines.
We understand the importance of balancing impactful marketing with regulatory requirements, and we work meticulously to produce campaigns that are both innovative and fully compliant. You can trust that our strategies are designed to uphold your brand’s reputation and meet all legal obligations, allowing you to focus on patient care and practice growth with confidence.
Stats continue to be published about a medical professionals use of digital channels to find health information and connect with pharmaceutical companies. GP engagement surveys are also proving that GPs want greater access to digital patient resources and information.
Digital is what we know. It’s what comes naturally. It’s what we excel at.
We will think of innovative new ways to help your brand or drug stand out in the market and have a presence online that satisfy’s not only your compliance team but the regulatory bodies.
If you are after the more traditional marketing methods, we have a creative team who we partner with that can support.
Our market development programs are customised to your specific needs and goals.
We work with you to develop and execute condition and therapy based awareness campaigns that include medical communications, digital communication channels and referral programs.
The goal for our campaigns is to help you strengthen your referral networks and increase engagement between your reps and their customers.
We can help you embrace digital channels and technology to increase your reach, exposure and engagement with your audiences.
Some of the ways we support digital transformation includes transitioning a face-to-face GP event to a webinar format, developing websites for sales or educational purposes or running condition awareness campaigns across digital channels.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
