How We Help
Content Marketing Build a Connection
What is Content Marketing?
Content marketing is a subtle form of advertising that skilfully builds a connection with your target audience. On your behalf, we create and share blogs and videos that spark people’s interest and position your practice as a respected authority on a given issue. It’s about sharing your knowledge and expertise on topics that matter to your patients in a way that helps them see both your professionalism and your personality.
Strategy
A content marketing plan tailored to your needs.
Execution
Rolling out new content each month.
Adaptation
Adjusting tactics based on your website data.
All this content marketing stuff might actually work
As a physician, surgeon, practice manager or staff member, the goal of your content is to educate your patients and to provide the answers to the questions your patients are Googling or searching for in the online space.
By providing the content that your patients are seeking, it will help to establish trust and credibility toward you and your brand, establishing a positive relationship along the patient journey to the point of them contacting you as and when they require your health services.
If we can stress the importance of any marketing service for health professionals, content marketing is it! Everyone learns in different ways, so it is important to have variety in your content. Here are some of the content types we recommend.
Videos – A must have!
An exciting and somewhat untapped form of content marketing especially for the health and medical industry. Videos are an effective way of presenting a common problem, offering a solution and educating patients in a few shorts seconds.
Infographics
An information graphic. An easy to understand graphic that illustrates essential statistics, directions, procedures, health conditions, you name it, using icons, imagery, illustrations and design.
Images
Splitting up your content with compelling and relatable images is likely to make patients more inclined to continue reading what you have written.
Animated Graphics
stand out from the crowd and add a little animation to your images. Animated graphics are one of our specialities and are a cost-effective way to add some excitement to often a dry healthcare subject and increase engagement.
Blogs
An informal and conversational article written on a specific subject. The goal of writing blogs is to offer fresh, interesting material to your website or social media page. Information that educates patients in the form of a text-based article.
Social media posts
Facebook has become an essential part of digital marketing for health professionals. Having a social media presence allows you to engage with your target audience and promote your brand directly to your followers. The way you structure the content in your posts is important so chat with us to learn more.
E-mail newsletters
E-mailing newsletters and your latest blog posts directly to your patient database. This keeps your patients up to date and is a constant reminder of your brand and services.
Enhancing Your Reputation
SEO
Content written to match your potential patients’ search intent so that Google delivers your page to them.
PPC
Harnessing Facebook and Google Adwords so that your content catches people’s attention and drives them to your website.
Regular updates to people already on your database to let them know about timely new content that might interest them.
Social Media
Regular updates to people already on your database to let them know about timely new content that might interest them.
Website
An informative, educational and up-to-date website where patients can easily book online.
Video
Letting people see and hear from you directly helps them like and trust you.
Data-Driven Process
Research
What are your patients searching for?
Acquire
Provide what they’re looking for.
Activate
Get them to book an appointment.
Retain
Build an ongoing connection with patients.
Repeat
Build loyalty so they come back next time.
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet our Leadership Team
Here’s our little secret.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
KELLY DIMKOVSKA
EDDIE BLOE
CHERIE BUCHANAN
JO LACEY
BELINDA ROBERTS
RUSSELL GEDDES
Matt Anson
VERONICA DE LUNA
BETH MICKLETHWAITE
IAN REDFORD
CLARE KELLY
LAURA KIM
ANUSHA GODAVARTHI
ZARA KEHL
DANA FREIER
JACOB ZAMMIT
Content Marketing Success Story:
SpeechEase Speech Therapy
SpeechEase Speech Therapy provides speech pathology services at their two locations in Townsville (opened in April 2016) and Mackay (opened in April 2018).
Through content marketing efforts including video, blogs, ebooks and social media posts, we were able to achieve the following results over a six month period:
- SpeechEase went from having no waitlists to 90 people on their waitlist within 6 months.
- Monthly website sessions increased 39% within 6 months.
- Facebook page likes increased 29% within 6 months.
- Website bounce rate decreased by 35% within 6 months.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.