Medical Marketing Agency

Services

Content Marketing

Build a Connection

What is Content Marketing?

Content marketing is a subtle form of advertising that skilfully builds a connection with your target audience. On your behalf, we create and share blogs and videos that spark people’s interest and position your practice as a respected authority on a given issue. It’s about sharing your knowledge and expertise on topics that matter to your patients in a way that helps them see both your professionalism and your personality.

Marketing Strategy

Strategy

A content marketing plan tailored to your needs.

Execution

Execution

Rolling out new content each month.

Customer Engagement

Adaptation

Adjusting tactics based on your website data.

All this content marketing stuff might actually work

As a physician, surgeon, practice manager or staff member, the goal of your content is to educate your patients and to provide the answers to the questions your patients are Googling or searching for in the online space.

By providing the content that your patients are seeking, it will help to establish trust and credibility toward you and your brand, establishing a positive relationship along the patient journey to the point of them contacting you as and when they require your health services.

If we can stress the importance of any marketing service for health professionals, content marketing is it!

Everyone learns in different ways, so it is important to have variety in your content. Here are some of the content types we recommend.

  • Videos – A must have! An exciting and somewhat untapped form of content marketing especially for the health and medical industry. Videos are an effective way of presenting a common problem, offering a solution and educating patients in a few shorts seconds.
  • Infographics – An information graphic. An easy to understand graphic that illustrates essential statistics, directions, procedures, health conditions, you name it, using icons, imagery, illustrations and design.
  • Images – Splitting up your content with compelling and relatable images is likely to make patients more inclined to continue reading what you have written.
  • Animated Graphics – stand out from the crowd and add a little animation to your images. Animated graphics are one of our specialities and are a cost-effective way to add some excitement to often a dry healthcare subject and increase engagement.
  • Blogs – An informal and conversational article written on a specific subject. The goal of writing blogs is to offer fresh, interesting material to your website or social media page. Information that educates patients in the form of a text-based article.
  • Social media posts – Facebook has become an essential part of digital marketing for health professionals. Having a social media presence allows you to engage with your target audience and promote your brand directly to your followers. The way you structure the content in your posts is important so chat with us to learn more.
  • E-mail newsletters – E-mailing newsletters and your latest blog posts directly to your patient database. This keeps your patients up to date and is a constant reminder of your brand and services.

Enhancing Your Reputation

SEO

SEO

Content written to match your potential patients’ search intent so that Google delivers your page to them.

PPC-pay-per-click

PPC

Harnessing Facebook and Google Adwords so that your content catches people’s attention and drives them to your website.

email

Email

Regular updates to people already on your database to let them know about timely new content that might interest them.

Social-media

Social Media

Regular updates to people already on your database to let them know about timely new content that might interest them.

Website

Website

An informative, educational and up-to-date website where patients can easily book online.

video

Video

Letting people see and hear from you directly helps them like and trust you.

Data-Driven Process

Research

Research

What are your patients searching for?

Acquire

Acquire

Provide what they’re looking for.

Activate

Activate

Get them to book an appointment.

Retention

Retain

Build an ongoing connection with patients.

Repeat

Repeat

Build loyalty so they come back next time.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

Hours a day (including weekends)
Hours of digital healthcare marketing research
Hours of healthcare marketing experience

Meet the A-Team

Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we're not just marketing experts we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia's finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 

 

Ellie Bakker

ELLIE BAKKER

Co-Founder & Marketing Director

John Landau

JOHN LANDAU

Co-Founder

Kelly Dimkovska

KELLY DIMKOVSKA

Marketing Executive

Tamara Neho-Popata

TAMARA NEHO-POPATA

Senior Marketing Manager

Emily Yore

EMILY YORE

Content & Design Manager

Beth Micklethwaite

BETH MICKLETHWAITE

Copywriter

Kate

KATE MULLER

SEO Specialist

Clare Kelly

CLARE KELLY

PPC & CRO Specialist

Tahlia Webster

TAHLIA WEBSTER

Digital Marketing Coordinator

Content Marketing Success Story:
SpeechEase Speech Therapy

SpeechEase Speech Therapy provides speech pathology services at their two locations in Townsville (opened in April 2016) and Mackay (opened in April 2018).

Through content marketing efforts including video, blogs, ebooks and social media posts, we were able to achieve the following results over a six month period:

  • SpeechEase went from having no waitlists to 90 people on their waitlist within 6 months.
  • Monthly website sessions increased 39% within 6 months.
  • Facebook page likes increased 29% within 6 months.
  • Website bounce rate decreased by 35% within 6 months.

Read the case study >

Speech Pathologist Marketing Material

Book your free marketing strategy session

It's not the size of your marketing budget but what you do with it that matters.
That's why we'll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That's why we start by offering you a free strategy session with us. You'll get a 30-min video or phone meeting and a digital diagnosis of your current online presence.

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