How We Help
Brand Creation and Transformation - Stand Out From the Crowd
What is a brand (and we don’t mean your logo)?
If you’re struggling to answer this question, we can help.
A strong brand has a personality that draws you to it. Like you, there are things it believes in, values it holds and a way it chooses to look. All those things tell the world what the brand is like – conservative, clinical, playful, trendy, out there etc.
Like you, a brand attracts others with shared values. A brand that promises to protect children will attract parents because they have a shared value. To attract your targets you must be like them, say things that resonate with them, and promise to deliver on their aspirations.
At Splice Marketing, we create brands proven to attract targeted audiences. So if your brand isn’t telling a compelling story, make a date with Splice to learn more about the process of brand articulation.
Brand articulation
A process to capture and formalise the most compelling reason for people to choose you.
Brand formation
Creating a brand for a new business, or transforming the brand of an existing business.
Brand creation
Articulating the brand through visual and written communication.
Discover the power of branding
Why invest in building your brand?
Because you can’t afford to be bland or insipid. To attract customers and build loyalty, you need a brand with a personality that reflects everything great about your business.
When marketing your product or service there are two key components you must consider, and get right – your message and its placement.
Your marketing strategy can be great but you should never spend valuable marketing dollars mobilising an uninspiring campaign that isn’t likely to yield a strong return. That’s why, here at Splice, we actively encourage the development and creation of an inspiring brand voice – what we call your ‘why’.
‘Why should the prospects you work hard to identify choose your brand over your competitor’s offering?’
This is a question we answer using a process called brand articulation, a process focussed on finding and formalising the most compelling reason to choose you.
Once we’ve identified your unique offering, we bring it to life through messaging and visuals.
Placing your message where it will be seen by your target audience is vitally important. Fortunately, Splice has the experience and expertise to reach targeted healthcare professionals via the right selection of publications, channels, and initiatives.
We’ll share and promote your message across multiple brand touchpoints such as your website, social media, flyers, invoices and collateral.
Brand articulation
Brand strategy
Brand identity
Brand guide
Brand story
Brand activation
Brand stories to inspire
Meet the A-Team Splice’s branding specialists
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our branding specialists (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
EDDIE BLOE
CHERIE BUCHANAN
RUSSELL GEDDES
ELLIE BAKKER
KELLY DIMKOVSKA
BILLY CHOW
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.