Splice Marketing is Australia’s specialist healthcare growth marketing agency since 2017. AHPRA & TGA compliant, trusted by 500+ healthcare businesses to grow their patient base nationally.
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Our clients range from start-ups to global medtech companies, solo practices to large healthcare organisations, those working within existing health systems and those innovating to change the whole paradigm of healthcare.
We’re proud to play our part in marketing and growing healthcare businesses like yours to improve access to healthcare information, products and services.
Our clients range from start-ups to global medtech companies, solo practices to large healthcare organisations, those working within existing health systems and those innovating to change the whole paradigm of healthcare.
We’re proud to play our part in marketing and growing healthcare businesses like yours to improve access to healthcare information, products and services.
Splice Marketing is a full-service healthcare marketing agency dedicated to growing businesses in this sector.
Whether you seek to grow your patient base through digital marketing, run a health promotion campaign or exceed your product sales targets, we can help.
At Splice Marketing, we are an award-winning, full-service agency dedicated to helping Australian medical and healthcare brands expand through innovative, impactful, and compliant marketing strategies.
Effective healthcare marketing delivers a strong return on investment and propels your business forward.
But don’t take our word for it. Judge us by what we’ve achieved for our clients.
Your go-to source for expert marketing tips and proven growth strategies tailored to the health and medical sector.
Get 30 minutes with a healthcare marketing growth expert and receive practical ideas to grow your patient numbers, stay compliant, and outpace your competition.
We work with primary & allied health clinics, medical specialists, healthtech companies, life sciences & pharma, multi-site clinical groups, and healthcare organisations of every size.
Book a time in our calendar and let’s chat!
The answer depends on your goals, marketing activity, budget and the channels you’re using.
You get the quickest results from email campaigns and the slowest from SEO (search engine optimisation) activities. But don’t confuse speed with value. In the long run, SEO pays dividends by giving you consistently high Google rankings.
Within 24 hours of kicking off your email campaign, we’ll have good data about open rates and click-through rates (how many people follow links to your website from the email). After about a week, your email campaign will peter off since everyone who’s going to open the email has already done so.
Google Ads take about 2-4 weeks to show results. Google needs this time for its artificial intelligence to learn about your ad – who’s clicking on it, what do they respond to, what action do they take when they get to your website?
It’s a similar story with Facebook ads and other social media campaigns. From about the one-month mark, you’ll see a greater flow of people clicking on your ads and taking action on your website, such as booking an appointment.
SEO (search engine optimisation) takes 3-6 months. That’s because you’re slowly winning over Google and persuading it to put your site higher and higher up its search rankings. Overtaking competitors who’ve been playing the SEO game for longer takes time. You have to invest in SEO activities such as improving the user experience on your site and improving content or navigation. It takes time but, if you’re patient, your business will hopefully gain a more commanding position and win over many new customers.
At Splice Marketing, we understand that you want results. We’re proud to deliver them for you. You’ll receive a comprehensive report every 90 days, based on our analysis of 3 months of solid data about your campaign. We love sharing these reports with you.
Our prices are competitive for the services we provide. And you get the added benefit of our rigorous staff training in AHPRA’s regulations for healthcare marketing, meaning you don’t have to spend additional time to make your marketing compliant because we do it for you.
In addition, we’re an agile agency. You don’t want a ‘set in stone’ marketing plan. You want an agency that adapts (within scope) to the data so that you get the best results possible.
We absolutely do. Our clients include:
If you want your business to thrive, then yes, you need marketing.
Marketing is the oxygen of any business. It’s how you get your message out there in front of the people you’re trying to reach. It’s what makes you visible online or on the street. It’s how you retain existing customers and convert new ones.
In fact, marketing is so vital to your success that big investors and entrepreneurs suggest you should allocated at least 10% of your revenue to it.
Marketing also helps you to improve and update your business. It gives you valuable insights into how you can improve your processes and the way you deliver services to be more efficient and more consumer friendly so that your clients continue to value you.
Yes, we do. Agreeing the scope, terms and conditions in advance enables a smooth working relationship where we’re all on the same page.
This stands for ‘pay per click’ and it’s how most, if not all, digital advertising works. With Goole Ads, for example, you pay Google when someone clicks on your ad.
There are many possible reasons but the biggest one is that ranking well takes time.
If your website is new, then Google has to index it. Indexing is a process whereby the Google robots crawl your site and tell the search engine what’s there – your website developer or Splice Marketing can force Google to crawl your site if it hasn’t already been done. As time goes on, Google needs to learn that your site provides good, authoritative content and is a trustworthy source to recommend to searchers.
If your site has been around for a while, then we have to ask why Google doesn’t seem to like it and make the necessary changes to improve your rankings.
That means SEO (search engine optimisation) work, such as ensuring the site loads quickly, has better content than your competitors, delivers a good user experience and a multitude of other things. Google assesses over 200 different factors when ranking your site, making SEO quite a specialised area where it’s certainly worth hiring the right expertise.
We measure success using the appropriate metric for your goal.
If your goal is to increase awareness of your business, we might measure impressions and reach. If your content reaches a hundred people and you’ve got an impression rate of 200 people, it’s saying basically that each person is seeing your content twice – which can be a good thing as we often need repeated prompts before we take action.
If your goal is to increase bookings, then we measure conversions such as how many people click on your phone number or complete an online booking. An experienced professional can set up the right tracking through Google Analytics and Google Tag Manager. Splice clients also benefit from seeing their metrics in our proprietary analytics dashboard, Splice Live.
Quite often in the first month to ensure we’re on the same page. After that, we meet when we need to but we always check in at the end of the month.
Of course! It’s really important that you are happy that the end result is a good reflection of your business. We do have a senior graphic designer and a graphic designer who follow best-practice design principles to create something that looks great visually and considers content hierarchy but we’re happy to take your ideas on board and incorporate your images or other feedback. And the same goes for your website. We encourage you to listen to our recommendations because they’re based on industry best practice but we’re happy to discuss other ideas as we progress through your content and campaigns.
A website conversion happens when someone visits your website and takes the action you want them to take.
When you’ve put a lot of effort into creating a beautiful website, it’s disappointing to discover that it’s not generating sales. Take a look at look at our blog on 10 reasons your website isn’t converting.
Yes, you do. Here’s why.
Yes. Your website is not like a beautiful piece of artwork that reaches completion and can be hung on the wall and admired. In one sense, your website will never be finished. It goes through an initial process of creation and launch but it needs constant refreshment and updating to ensure it continues to perform well.
A healthcare marketing agency understands the regulations, patient trust dynamics, and compliance requirements that general marketing agencies don’t encounter and can often get wrong.
At Splice Marketing, we’ve worked exclusively in healthcare since 2017, which means every campaign, website, and piece of content is built around AHPRA and TGA advertising guidelines from the start, not adapted afterwards.
A general agency treats healthcare like any other industry; we treat it as the only one.
Yes – compliance with AHPRA and TGA advertising guidelines is built into everything Splice Marketing does, not offered as an add-on. Every campaign, website, and piece of content we produce for healthcare and medical clients is checked against current AHPRA and TGA requirements before it goes live, so you can market confidently without risking your registration or your brand.
Yes – Splice Marketing works across the full spectrum of Australian healthcare, from solo and multi-site clinics to global medtech companies and large healthcare organisations. Our clients include allied health and primary health clinics, medical specialists, dentists, healthtech and digital health companies, life sciences and pharmaceutical businesses, and healthcare organisations and enterprises. Wherever you sit in that range, we’ve likely worked with a business like yours before.
Healthcare marketing costs in Australia typically range depending on your business size, growth stage, and the mix of services involved such as SEO, paid advertising, content, and website work. These all carry different price points, and a start-up clinic’s needs look very different to an enterprise medtech rollout.
Rather than quote a generic figure that won’t reflect your situation, we offer a free strategy session where we look at your specific goals and give you a clear, tailored view of what it would take. No obligation, no guesswork.
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