Health & Medical Marketing Agency
Who We Help
As a surgeon or specialist, you need a digital presence to reach patients or referrers, who are almost guaranteed to look you up online.
We handle marketing for surgeons, gynaecologists, cardiologists, plastic surgeons, fertility specialists, urologists, orthopaedic surgeons and other medical specialists.
We begin with a digital strategy that helps build your reputation and attract more patients whether via referrals or direct.
The Marketing Problems We Solve
for Medical Specialists
Surviving Through COVID-19
Our Telehealth marketing services, communications packages, brand building activities and SEO services can help you respond, adapt and stay relevant during the current COVID-19 pandemic.
Increasing Referral Numbers
Our referral marketing program helps you build build referral relationships through digital channels and marketing collateral such as welcome letters. We offer new ways for GPs to get to know and trust you with their referrals.
We make you stand out, highlighting what’s special about your skills and approach, and giving people a reason to choose you.
Inconsistent Patient Numbers
Steady, consistent marketing translates to steady, consistent bookings and a thriving business.
Ethical and Compliance Focused
We understand the AHPRA and TGA advertising guidelines. We focus on ensuring that we provide both an ethical and compliant marketing strategy.
Silo Marketing Efforts
Coordinated marketing delivers better results, just as coordinated healthcare improves patient outcomes.
We’ll help you freshen up your image and rebrand your services to appeal to today’s patients.
Limited Time For Marketing
You're already busy enough. Let us take care of finding new patients while you treat the ones you’ve already got and focus on providing a 5 star patient experience.
How We Solve The Common Marketing Problems
We begin here, creating an action plan to build your online presence to appeal to your target audience.
This needs to reflect your personality, skills and approach to treatment. A strong website is a great platform for educating and attracting patients, helping them see you as capable, credible and caring.
We create interest in your practice, helping new contacts notice you and reminding old ones of how great you are.
A good reputation is crucial in healthcare so we monitor your online presence to ensure it’s working for you not against you.
Good search engine optimisation helps Google to rank you highly when your ideal patient searches for someone like you.
Social media marketing allows us to target prospective patients right down to a specific location.
Pay Per Click (PPC) Advertising
We aim for a strong conversion rate from Google or Facebook ads by building campaigns around the right keywords.
Our content creation enables you to share your valuable medical or surgical knowledge, educating prospective patients and building your reputation.
From support with the setup of your Telehealth services, the steps to ensure a great patient experience and acquiring patients and retaining patients, we offer end to end support when it comes to Telehealth.
Client's We've Helped Similar To You
Frequently Asked Questions
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Here is an extract from Harvard Business Review about surviving during a recession:
“During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others… Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk.”
We can help you respond to these unprecedented times by:
- developing a strategy on how to adapt to the needs of your audience,
- helping you get set up on telehealth and marketing your telehealth services,
- adjusting your brand messaging and strengthening patient relationships with your brand
- using this time to establish your marketing foundations such as SEO or social media to ensure you’re stronger once everything starts to return to normal.
Let’s have a chat and work out what’s going to work best for you and your current position – 1300 918 842
We are not always the cheapest but that’s a reflection on the quality, effort and experience we add to your marketing activities.
The cost of our marketing services is dependant on the type of service you engage. Our SEO and content services range from $1,000 upwards. Paid campaigns include a set up budget anywhere between $900 – $2,500 depending on complexity and have an ongoing monthly budget < $700 month. Ad click-costs are additional to these prices and paid directly to Google, Facebook or the ad channel we select.
Our acquisition and retention packages are part of our Splice Growth Marketing package. These services are priced at a few thousand per month as we manage all of your marketing activities and continually optimise and improve on your campaigns to get you consistent results.
Best to give us a call if you want specific pricing and we can also work out a great marketing program that aligns with your marketing budget.
*All prices are ex GST.
At the start of our marketing partnership, a few video or phone meetings are required so that we can really get to know you, your patients and what you value.
We do prefer you to sign off on all marketing activities so allocating an hour of approval time over a month is sufficient.
At the end of the month, we deliver a monthly report for SEO, acquisition and paid activities. These report meetings typically require an hour of your time.
We’ve outlined the minimal time investment required but if you want more involvement, we love that.
Success can look like many things to many people.
We discuss what success looks like to you during the consultation phase (before you become a client of Splice) and recap again during the onboarding phase.
Each month, we measure the impact that our marketing is having on your practice and how it aligns with your original metric of success.
We cannot always promise instant results. In fact, our approach is about implementing marketing tactics that will get you a steady and consistent growth which means predictability and scalability in the long term.
We’ve worked with a range of medical specialists from general surgeons, plastic surgeons, cosmetic surgeons, gynaecologists, obstetricians, oncologists, orthopaedic surgeons and more!
Whether it’s referral marketing strategies or digital strategies to educate the patient directly, we can help.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.