How We Help
Medical Practice Starter Package
What is a Practice Starter Package?
It’s the perfect service for medical and health professionals, investors & business professionals looking to start a healthcare or medical practice this year. Contemporary marketing methods help build a thriving practice. Our Practice Starter Package delivers marketing services designed to build awareness, reputation and trust to win you new patients.
Strategy
You have a big vision. But without strategy, it remains an illusion. Let us outline the plan that wins patients.
Branding
Our job is to design a distinctive brand identity that resonates with your patients and sets you apart from your competition.
Marketing
Building a healthcare or medical brand from scratch can be a scary process. Let us handle all your marketing from day one, so you can focus on offering a 5-star patient experience.
One agency, one focus, and all the marketing services you need to launch and grow your practice
Let us help you start up a successful medical practice
SEO
1 in 20 Google searches are health related. Good SEO means that new patients can find you online in seconds.
PPC
Google, Facebook and social media ad campaigns that deliver almost instant results. That means more patients calling.
Email marketing campaigns that drive 2-5x more traffic to your website. And even better, win more new patients.
Social Media
We'll use social networks to tell stories about your brand, to show that there are real people behind your clinic, and to build trust.
Website
This allows patients to meet you online, learn from you and book appointments after-hours.
Video
Video marketing that shares your healthcare message and builds meaningful relationships with old and new patients.
Frequently Asked Questions
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Stats continue to be published about a medical professionals use of digital channels to find health information and connect with pharmaceutical companies. GP engagement surveys are also proving that GPs want greater access to digital patient resources and information.
Digital is what we know. It’s what comes naturally. It’s what we excel at.
We will think of innovative new ways to help your brand or drug stand out in the market and have a presence online that satisfy’s not only your compliance team but the regulatory bodies.
If you are after the more traditional marketing methods, we have a creative team who we partner with that can support.
We know you’re highly regulated which is why we have an in-house legal team to advise and support us with compliance.
We also have 4 staff here at Splice Marketing who’ve completed their Veeva Vault Content Partner certification and partner with another medical creative agency who has their Veeva Multichannel Partners certification.
Value-based marketing is how we approach HCP engagement.
It’s about providing the HCP with value that helps improve their business through education such as tech products, digital patient resources, credible patient websites and video content.
We are a fairly new marketing agency (<3 years old) but we know our stuff when it comes to digital marketing in the medical & pharmaceutical space. We are currently working with one of the top pharmaceutical marketing companies to produce a patient information site and sales engagement strategy.
And closely aligned is our work in medical device marketing with a national HCP and patient awareness programs to increase awareness of aortic stenosis (heart disease) and provide treatment information.
Cosmetic products that have a therapeutic effect on the body such as cosmetic injections or products, must comply with the advertising framework of the Therapeutic Goods Association (TGA). Our marketing and promotional strategies are created in a way that meets these regulations.
We make decisions like you do
- using data and research.
Research
Market research and data are at the core of all marketing decisions we make. We monitor your campaigns and fine-tune your message based on your patients’ online behaviour.
Acquire
Whether it's Facebook, Instagram or YouTube, we'll make sure you'll be present where your patients are looking.
Activate
We then serve personalised content that motivates people to move to the next stage faster. That means scheduling an appointment.
Retain
We use data to understand both existing and new patients.
Repeat
We test, tweak and try again to figure out which marketing tactics work. Then we double down on what works and ditch what doesn’t.
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
KELLY DIMKOVSKA
BILLY CHOW
EDDIE BLOE
CHERIE BUCHANAN
RUSSELL GEDDES
JO LACEY
Matt Anson
VERONICA DE LUNA
BELINDA ROBERTS
BETH MICKLETHWAITE
IAN REDFORD
CLARE KELLY
LAURA KIM
ANUSHA GODAVARTHI
ZARA KEHL
DANA FREIER
JACOB ZAMMIT
Starter Success Story:
Adelaide CAD
Adelaide CAD offers prosthodontic services to people in Adelaide. The challenge was to position Adelaide CAD as oral architects. To do this, we had to create a full brand identity that whispered to their audience that Adelaide CAD’s prosthodontists were masters of their craft who would diagnose, design and create dental solutions according to each patient’s needs and budget.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.