Health & Medical Marketing Agency

Case Study

Brand identity
for Adelaide Dentist

Branding Case Study – Adelaide CAD

Adelaide CAD Your Oral Architects


Adelaide CAD wanted to create a brand that reflected ‘master craftsman’ or ‘oral architects’ and reflected their brand values –  integrity, respect, trust and collaboration.

When creating the logo we were requested to take into the account the practice name. The name AdelaideCAD was partly chosen to link back to the CAD/CAM or computer-aided design and manufacture that is becoming the norm in dentistry, particularly prosthodontics.

They wanted their name to be associated with a practice which utilises CAD/CAM technologies in their treatment, particularly computer-aided design.

The Process

To ensure we created a logo that was a true representation of Adelaide CAD, what they stand for and what sets them apart from their competitors, Splice Marketing worked closely with Adelaide CAD to create a brand strategy.

Splice Marketing workshopped with Adelaide CAD to identify exactly what they liked and disliked, their wants and needs so that we could meet their expectations;

Design Strategy

To align Adelaide CAD’s branding with ‘Master Craftsman’ and ‘Oral Architects’, we created a logo with an architecture feel that is derived from the CAD program itself.

To link back to the 3D visual cues for the business, we further developed the concept by creating an ‘elevated’ symbol for the logo.

The blue and grey colour palette was chosen for the master craftsman feel. Blue also signifies trust, dependability and strength, while grey signifies balance and calm which were all important brand traits for Adelaide CAD.

The Summary

The end result, a brand that:

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