Who We Help
Marketing for
Medical Devices
Digital disruption is transforming healthcare. It’s time to move your medical device marketing to digital channels to improve your product awareness, lead generation and customer engagement.
- Webinars
- Digital Strategy
- Customer Engagement Strategies
- Videography
- Media Buying (Healthcare, Medical and General Public)
- E-Detailers / Digital sales enablement
- SEO
- Condition Awareness Campaigns
- Website design and development
- Marketing campaigns
The Marketing Problems We Solve
For Medical Device Companies
Low Product Awareness
It’s so frustrating to have a great product that nobody knows about. As a medical device marketing agency, Splice will increase your product awareness and sales.
Low Understanding of Product's Benefits and Value
Once they have your product, people need support to use it to its full potential. We’ll help educate your customers so that they become long-term users of your medical devices.
Lead Generation
We’ll help you build interest in your medical devices through our lead generation strategy.
How We Solve Them
Marketing Strategy
We’ll work with you to identify the best digital marketing strategy for your device.
Customer Engagement
We’ll help customers connect with you so they feel engaged with your mission and motivated to use your medical devices.
Webinars
Whether it's educating your customers or generating leads, we'll help you plan, execute, market and promote your webinars. We offer live streaming, pre-recorded and standard webinar options.
Marketing Campaigns
At the right moment in your business, we’ll put together a tailored marketing campaign that appeals to your ideal customers.
Sales and Marketing Enablement
Tools - We create digital sales enablement tools such as e-detailers to help you engage with customers and boost sales interactions. Edetailers can be created as Progressive Web Apps or in Veeva.
Software - We link your sales and marketing using the HUBSPOT platform to grow your business.
Client's We've Helped Similar To You
Frequently Asked Questions
We’ve answered some of the common questions asked of us but please do contact us if you have any further questions.
Here is an extract from Harvard Business Review about surviving during a recession:
“During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others… Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk.”
We can help you respond to these unprecedented times by:
- developing a strategy on how you can to adapt to the needs of your audience,
- product development,
- adjusting your brand messaging or
- adding value through educational webinars.
Get in touch to discuss your needs in this current climate – 1300 918 842
The short answer, yes.
We’ve run a few campaigns that are MTAA, TGA and MA complaint.
We know you’re highly regulated which is why we have an in-house legal team to advise and support us with compliance.
We also have 4 staff here at Splice Marketing who’ve completed their Veeva Vault Content Partner certification and partner with another medical creative agency who has their Veeva Multichannel Partners certification if you use these programs.
Stats continue to be published about a medical professionals use of digital channels to find health information and connect with pharmaceutical companies. GP engagement surveys are also proving that GPs want greater access to digital patient resources and information.
Digital is what we know. It’s what comes naturally. It’s what we excel at.
We will think of innovative new ways to help your brand or drug stand out in the market and have a presence online that satisfy’s not only your compliance team but the regulatory bodies.
If you are after the more traditional marketing methods, we have a creative team who we partner with that can support.
Value-based marketing is how we approach HCP engagement.
It’s about providing the HCP with value that helps improve their business through education such as tech products, digital patient resources, credible patient websites and video content.
Our market development programs are customised to your specific needs and goals.
We work with you to develop and execute condition and therapy based awareness campaigns that include medical communications, digital communication channels and referral programs.
The goal for our campaigns is to help you strengthen your referral networks and increase engagement between your reps and their customers.
We can help you embrace digital channels and technology to increase your reach, exposure and engagement with your audiences.
Some of the ways we support digital transformation includes transitioning a face-to-face GP event to a webinar format, developing websites for sales or educational purposes or running condition awareness campaigns across digital channels.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.