The benefits of Social Media Marketing for the health sector
Social media marketing is the skill of promoting your practice on social media platforms like Facebook, Instagram, TikTok and YouTube where Australians spend a staggering amount of time each day. It’s about meeting your patients online and using those platforms to share practice information, key health messages and personable content. When patients like your content, they share it with their friends, extending your reach and potentially generating new patients.
And it doesn’t stop at patients. If you’re a medical specialist, you depend on referral networks. Social media marketing to professional audiences on LinkedIn or through doctor-focused educational content on YouTube can help to position you as the perfect choice for local referrers.
For businesses, social media is a great way to educate and engage with your audiences. It’s about adding the human element to your brand and offering personalised experiences through content, responses to comments and feedback. Social platforms are a great tool for reaching prospective clients and attracting them to your brand.
The success of your social media efforts comes down to three key factors:
Your message
Answering the questions of your audience and in an engaging way is what keeps people returning and engaging with your content.
Strategy & Execution
An organic and paid social media strategy is the difference of an average social media presence and a strong social media presence.
Knowing your audience
To thrive on social media, you need to adapt to your audience's behaviour.
All this social media marketing stuff actually works
It does. Medical social media marketing can deliver a strong return on investment, help you engage with a wider group of patients and, ultimately, help to draw more people into your practice.
Social media marketing when coupled with your other marketing efforts results in:
- Increased traffic to your website (known as inbound marketing)
- Positive perceptions of your brand
- Increased loyalty and trust amongst your followers
- Improved local or national brand awareness and reach
- Greater insights into interests and behaviours of your audience
- Cost-effective and highly targeted advertising.
Your medical social media marketing agency
You need a social media marketing agency that deftly manipulates social media platforms for your benefit.
But you need more than that. As a registered health professional, you most definitely also need an agency that keeps you safe online by ensuring your posts comply with AHPRA’s social media marketing regulations.
While there are numerous benefits to social media marketing, there are also pitfalls that can put you at risk. We know what you can or can’t say. At Splice Marketing, you can count on our in-depth understanding of AHPRA’s regulations for compliance in your social media marketing.
Social media can be leveraged for multiple purposes a number of business objectives.
Education
Show up online to meet your patients and share informative, relevant, engaging content that makes them want more.
Exposure
People love sharing videos and often like getting to know you online before they get to know you in person.
Lead Generation
Social media channels such as Facebook and LinkedIn are great tools for lead generation. It's about crafting the right message, value-exchange and sharing that to the right audiences.
Increasing Traffic
Your social media presence is designed to bring patients to your website, to your online home where there’s more content to explore. The more traffic, the more calls.
Brand Awareness
Whether it's a boosted post on your Facebook business page, a post on your LinkedIn profile, social media is great for increasing brand awareness.
Retention of Clients
Offering value to your clients through content and newsworthy information is a great way to keep them interested in you and your brand.
Our Social Media Process
Research
Mining patient forums for frequently asked questions.
Acquire
Sharing relevant content on the right social platforms.
Activate
Converting patients’ interest into new bookings.
Retain
Building brand identity to develop loyal followers.
Repeat
To remain relevant, we revisit the same process every 90 days.
Getting started with Social Media Marketing
When you engage us to manage your social media marketing, we start by clarifying your goals. From there, we can identify the right channel(s) for your marketing, since each social media platform suits a different audience or content type. Then we develop a content calendar with a series of posts planned to engage your target audience.
When you consistently post high-quality, engaging content on your social media channels, you build an audience that drives traffic back to your website, improves your Google rankings and sees more patients filling up your calendar.
Our Social Media Numbers
We specialise in social media for those in the health and medical sector.
If you’re in the Life Sciences industries, we know how to make social media work for compliance:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
KELLY DIMKOVSKA
BILLY CHOW
EDDIE BLOE
CHERIE BUCHANAN
RUSSELL GEDDES
JO LACEY
JAKE MCDOWALL
Matt Anson
VERONICA DE LUNA
BELINDA ROBERTS
KAY NOAD
IAN REDFORD
BETH MICKLETHWAITE
LAURA KIM
CLARE KELLY
ANUSHA GODAVARTHI
JACOB ZAMMIT
DANA FREIER
ZARA KEHL
Social Media Success Story:
CRAICCHS
Aboriginal Medical Centre
CRAICCHS is a medical centre providing high quality social, health and wellbeing programs to the Aboriginal and Torres Strait Islander community. CRAICCHS wanted to establish a strong social media presence that would help them connect with local community members, provide education around health-related information and offer greater customer service through accessibility.
Splice Marketing created a social media strategy that involved compliance and social media management, branding and content creation.
In a 9 month period we:
- Increased their Facebook following by 942%
- Increased total monthly reach by 2496%
- Increased total organic reach by 210%
- Increased total paid reach by 12370%
- Increased total impressions by 3140%
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.