How We Help
Social Media Marketing Engage With Patients
The benefits of Social Media Marketing for the health sector
Social media is the skill of promoting your practice on social media platforms like Facebook and Instagram where Australians spend a staggering amount of time each day. It’s about meeting your patients online and using those platforms to share practice information and key health messages. When patients like your content, they share it with their friends, extending your reach and potentially generating new patients.
For businesses, social media is a great way to educate and engage with your audiences. It’s about adding the human element to your brand and offering personalised experiences through content, responses to comments and feedback. LinkedIn and other social platforms are a great tool for reaching prospective clients and attracting them to your brand.
The success of your social media efforts comes down to three key factors:
Your message
Answering the questions of your audience and in an engaging way is what keeps people returning and engaging with your content.
Strategy & Execution
An organic and paid social media strategy is the difference of an average social media presence and a strong social media presence.
Knowing your audience
To thrive on social media, you need to adapt to your audience's behaviour.
All this social media marketing stuff actually works
You’re an Aboriginal Medical Centre or general practice wanting to educate your patients about important health information. Or maybe you’re a surgeon and you understand that social media plays a key role in helping patients decide whether to see you or your competitor down the road.
Perhaps you work in the Life Sciences sector and you are after a specialised agency that can help you build your social media presence and keep the compliance team happy. You want to know how to market on social media and we’ve got the answers.
We’ve helped many health professionals and marketers overcome these barriers and achieve great results from their social media marketing efforts. And we’d love to help you to.
Social media marketing when coupled with your other marketing efforts results in:
- Increased traffic to your website (known as inbound marketing)
- Positive perceptions of your brand
- Increased loyalty and trust amongst your followers
- Improved local or national brand awareness and reach
- Greater insights into interests and behaviours of your audience
- Cost-effective and highly targeted advertising.
When we talk about social media, really, we are referring to the popular online channels including Facebook, Instagram, YouTube, Twitter and LinkedIn.
Each of these channels has a different purpose and depending on your bottom-line objectives, services, and patient groups, we will recommend the right channel(s) to achieve your business needs.
Social media can be leveraged for multiple purposes a number of business objectives.
Education
Show up online to meet your patients and share informative, relevant, engaging content that makes them want more.
Exposure
People love sharing videos and often like getting to know you online before they get to know you in person.
Lead Generation
Social media channels such as Facebook and LinkedIn are great tools for lead generation. It's about crafting the right message, value-exchange and sharing that to the right audiences.
Increasing Traffic
Your social media presence is designed to bring patients to your website, to your online home where there’s more content to explore. The more traffic, the more calls.
Brand Awareness
Whether it's a boosted post on your Facebook business page, a post on your LinkedIn profile, social media is great for increasing brand awareness.
Retention of Clients
Offering value to your clients through content and newsworthy information is a great way to keep them interested in you and your brand.
Our Social Media Process
Research
Mining patient forums for frequently asked questions.
Acquire
Sharing relevant content on the right social platforms.
Activate
Converting patients’ interest into new bookings.
Retain
Building brand identity to develop loyal followers.
Repeat
To remain relevant, we revisit the same process every 90 days.
Our Social Media Numbers
We specialise in social media for those in the health and medical sector.
If you’re in the Life Sciences industries, we know how to make social media work for you and remain compliant:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
JOHN LANDAU
KELLY DIMKOVSKA
TAMARA NEHO-POPATA
EMILY YORE
BETH MICKLETHWAITE
KATE MULLER
CLARE KELLY
TAHLIA WEBSTER
LAURA KIM
Social Media Success Story:
CRAICCHS
Aboriginal Medical Centre
CRAICCHS is a medical centre providing high quality social, health and wellbeing programs to the Aboriginal and Torres Strait Islander community. CRAICCHS wanted to establish a strong social media presence that would help them connect with local community members, provide education around health-related information and offer greater customer service through accessibility.
Splice Marketing created a social media strategy that involved compliance and social media management, branding and content creation.
In a 9 month period we:
- Increased their Facebook following by 942%
- Increased total monthly reach by 2496%
- Increased total organic reach by 210%
- Increased total paid reach by 12370%
- Increased total impressions by 3140%
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.