How We Help

Telehealth Marketing
Care at a distance

What is Telehealth Marketing?

Telehealth marketing lets people know that you now offer telehealth consultations. This is a new way of doing things for most patients (and most healthcare professionals!) but people are definitely ready to try this new way of healthcare delivery – if they know you offer it.

By actively marketing telemedicine, you are reaching a market favourable to the idea of the virtual visit. You’re protecting your staff and your patients from unnecessary proximity and protecting your practice’s long-term viability. How? By retaining existing patients and gaining new ones who’d prefer to use eHealth just now.

Ellie, Splice Marketing CEO
Digital Marketing Strategies

All this telehealth marketing stuff might actually work

Clarity of thought enables clarity of communication. So, as with any new service, you need to think about why you’re offering telehealth and how you’ll run it so that you can communicate clearly with your target audience.

Ask yourself questions about:

Healthcare SEO

Duration

Are you offering telehealth as a temporary response to the COVID-19 pandemic or do you plan to continue it as a long-term care option for some or all patients?

Pay Per Click (PPC) Advertising

Timeliness

Will it be a real-time service like a video consultation or phone call or will you ask patients to send images (e.g. of wounds) for review later?

Website

Market segmentation

Are you targeting our usual local patients or are you going to expand your geographic reach and take patients from beyond your usual patch?

Webinars

Capacity

How many telehealth points are feasible in one day? What are the hours of operation?

Above all, what sets your telehealth service apart?
Why should people choose you?

You’ll likely have some questions so we’ve compiled a list of FAQs. 

Feel free to call or email us with your questions if they are not on the list.

We’ll use as many opportunities as possible to tell people about your telehealth service, making sure they notice it on your website, your social media posts, your emails, your invoices, and any other times they interact with your practice. We’ll target your existing and potential patients in different ways.

Splice Marketing’s telehealth marketing services include telehealth marketing plans, telehealth patient resources and educational material, online marketing promotion and internal marketing promotions to your current patients.

Marketing Your Telehealth Service

Innovation

Clarity

Enabling patients to understand your telehealth service and encouraging them to try it.

Increasing Referral Numbers

Positioning

Demonstrating that your practice adapts to meet patients’ needs, even in the most difficult times.

Acquisition and Retention Strategies

Connection

Finding and connecting you to prospective ehealth patients.

Growth Marketing Focus

Future-Proofing

Enabling you to offer care despite distance, retain patients and gain new ones, protecting your practice now and into the future.

Telehealth

Resourcing

Providing you with a suite of digital and print resources to promote your new telehealth service to patients and colleagues

Lead Generation

Extending Your Networks

Geography is no limit now – refer to a growing network of telehealth providers across Australia.

Splice-Marketing-Mug

We make our decisions like you do
- using data and research.

Research

Research

Mining patient forums for frequently asked questions about health conditions and health services.

Personalised Onboarding

Acquire

Sharing relevant, educational content on the right social platforms.

Tech Stack

Activate

Converting patients’ interest into new bookings.

Retention

Retain

Building brand identity to develop loyal followers.

Repeat

Repeat

Increase following, increase awareness, increase patient numbers.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

0
Hours a day (including weekends)
0
Hours of digital healthcare marketing research
0
Hours of healthcare marketing experience

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 

ELLIE BAKKER

Founder & CEO

KELLY DIMKOVSKA

Marketing Executive

TAMARA NEHO-POPATA

Senior Marketing Manager

CHERYL WADLEY

Senior Account Manager

TAHLIA WEBSTER

Account Manager

CLARE KELLY

PPC & CRO Specialist

BETH MICKLETHWAITE

Senior Healthcare Copywriter

CHERIE BUCHANAN

Senior Graphic Designer

JESSICA HNIDEC

Social Media Specialist

SHANE PEARCE

Head of Growth and Acquisition

KATE MULLER

SEO Specialist

LAURA KIM

Website Designer and Developer

BILLY CHOW

Business & Marketing Executive, Splice Consulting

JOHN LANDAU

Managing Director

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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