How We Help
Digital Marketing Strategies & Growth Marketing Strategies
Digital marketing strategies that attract, convert and delight patients and healthcare professionals.
You have a big vision. But without strategy, it remains an illusion. For businesses and practices to thrive in today’s digital world, it requires a person-centric approach to marketing efforts. It’s about attracting your audience to you through educational and helpful content, social media, healthcare campaigns, a great website and value-added marketing.
Our job is to find the real problem that’s holding your business back and outline the right plan to solve it. A plan that incorporates the right marketing strategies and tactics that result in attracting people to you and encouraging an action which all result in your growth.
Let us outline the marketing strategy that wins patients and new customers to achieve your growth goals.
Strategy
You assess a patient before you treat them. We do the same. We start with detailed audience, health and market research before crafting your marketing strategy.
Execution
We move from strategy to action. We map out your six to 12 month of marketing activities providing you with a clear roadmap to follow.
Marketing budgets
Marketing budgets that achieve your goals and won't break the bank.
A marketing strategy sets you up for a better way to deliver value to your audience, to attract, engage and delight your audience. To bring all activities together to maximise your results.
Inbound marketing strategy
Facebook, Instagram, Twitter, Youtube or Google, they're all just communication channels. Our job is to align these activities together to achieve consistency with your message and your results.
Content Strategy
Content marketing strategies that engage your audience, position you as an information leader and rank you higher in Google searches.
Market Research
We leverage market research to uncover the population and health data in your area, the insights from your competitors and healthcare trends.
Social Media Strategies
Whether you're an Aboriginal Medical Centre or Pharmaceutical company, we help you connect the right way with your online audiences through social media and remain on the right side of the law.
Digital Diagnosis
Are you already an established business? We look under the hood as to what is and isn't working and do more of what works to your benefit.
Brand Strategy
Brand strategies that position or reposition you in the marketer for sustained growth. We then interpret your brand strategy ensuring a consistent brand message and look across all marketing channels.
Our Strategic Marketing Process
Research
It all starts with market research. That’s how we identify the message that 's going to make people care about what you have to say.
Competitor Research
We use a range of marketing tools to see what your competitors are doing and how you can stand out in a crowded market.
Employee Surveys
Hearing the voice of your internal team is an important part of your growth. We complete employee surveys to uncover unique insights that help move you forward.
Marketing Strategy
We compile a comprehensive marketing strategy for you based on all our findings. A strategy set thats a clear direction for your growth.
Tactical Marketing Plan
Walk away with a strategy and a tactical marketing plan. A full marketing and business growth blueprint.
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
KELLY DIMKOVSKA
BILLY CHOW
EDDIE BLOE
CHERIE BUCHANAN
RUSSELL GEDDES
JO LACEY
Matt Anson
VERONICA DE LUNA
BELINDA ROBERTS
BETH MICKLETHWAITE
IAN REDFORD
CLARE KELLY
LAURA KIM
ANUSHA GODAVARTHI
ZARA KEHL
DANA FREIER
JACOB ZAMMIT
Digital Marketing Strategy Success Story:
VitalCare & Rosie by Vitalcare
Vitalcare, a leading organisation offering nurse call and aged care technology, required a marketing strategy to help them manage multiple brands targeting multiple audiences and support the release of a new product to the market.
To build their marketing strategy we recommended our marketing strategy service and assigned two of our healthcare growth marketing specialist, Ellie and Kelly to complete the strategy. With findings from an employee survey and three hour marketing workshop, we had a thorough understanding of their business and growth requirements. From here, we completed market research, persona creation, messaging development and channel analysis, we identified the marketing strategies that would drive their business forward and help them stand out in the marketplace.
Vitalcare received a detailed marketing strategy covering channel strategies (Facebook, website, email, advertising), persona engagement strategies, business development strategies, offline marketing strategies and content recommendations. In addition to their strategy, they received a six month tactical marketing plan detailing which activity to execute and when.
A strategy that could be followed by the Splice Marketing team and their internal marketing, sales and business team.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.