How We Help

Digital Marketing Strategies & Growth Marketing Strategies

Digital marketing strategies that attract, convert and delight patients and healthcare professionals.

You have a big vision. But without strategy, it remains an illusion. For businesses and practices to thrive in today’s digital world, it requires a person-centric approach to marketing efforts. It’s about attracting your audience to you through educational and helpful content, social media, healthcare campaigns, a great website and value-added marketing. 

Our job is to find the real problem that’s holding your business back and outline the right plan to solve it. A plan that incorporates the right marketing strategies and tactics that result in attracting people to you and encouraging an action which all result in your growth. 

Let us outline the marketing strategy that wins patients and new customers to achieve your growth goals. 

Marketing Strategy


You assess a patient before you treat them. We do the same. We start with detailed audience, health and market research before crafting your marketing strategy.



We move from strategy to action. We map out your six to 12 month of marketing activities providing you with a clear roadmap to follow.

Qualified Healthcare Marketers

Marketing budgets

Marketing budgets that achieve your goals and won't break the bank.

John Splice Marketing
Digital Marketing Strategies

A marketing strategy sets you up for a better way to deliver value to your audience, to attract, engage and delight your audience. To bring all activities together to maximise your results.

Growth Marketing Focus

Inbound marketing strategy

Facebook, Instagram, Twitter, Youtube or Google, they're all just communication channels. Our job is to align these activities together to achieve consistency with your message and your results.

Low Understanding of Product_s Benefits and Value

Content Strategy

Content marketing strategies that engage your audience, position you as an information leader and rank you higher in Google searches.

Qualified Healthcare Marketers

Market Research

We leverage market research to uncover the population and health data in your area, the insights from your competitors and healthcare trends.

Social Media

Social Media Strategies

Whether you're an Aboriginal Medical Centre or Pharmaceutical company, we help you connect the right way with your online audiences through social media and remain on the right side of the law.

Digital Diagnosis

Digital Diagnosis

Are you already an established business? We look under the hood as to what is and isn't working and do more of what works to your benefit.


Brand Strategy

Brand strategies that position or reposition you in the marketer for sustained growth. We then interpret your brand strategy ensuring a consistent brand message and look across all marketing channels.

Our Strategic Marketing Process



It all starts with market research. That’s how we identify the message that 's going to make people care about what you have to say.


Competitor Research

We use a range of marketing tools to see what your competitors are doing and how you can stand out in a crowded market.

Customer Engagement

Employee Surveys

Hearing the voice of your internal team is an important part of your growth. We complete employee surveys to uncover unique insights that help move you forward.

Low Understanding of Product_s Benefits and Value

Marketing Strategy

We compile a comprehensive marketing strategy for you based on all our findings. A strategy set thats a clear direction for your growth.

Marketing Strategy

Tactical Marketing Plan

Walk away with a strategy and a tactical marketing plan. A full marketing and business growth blueprint.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

Hours a day (including weekends)
Hours of digital healthcare marketing research
Hours of healthcare marketing experience

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 


Founder & CEO


Chief Marketing Officer


Senior Marketing Manager


Senior Account Manager


Account Manager


Marketing Account Manager


PPC & CRO Specialist


Senior Healthcare Copywriter

Bethany Freeman

Healthcare Copywriter


Senior Graphic Designer


Social Media Specialist


Paid Performance Manager


SEO & CRO Specialist


Website Designer and Developer


Business & Marketing Executive, Splice Consulting

Sarah Mackay

Digital Marketing Coordinator

Ryan Ogrodniczek

Marketing & Sales Assistant

Digital Marketing Strategy Success Story:

VitalCare & Rosie by Vitalcare

Vitalcare, a leading organisation offering nurse call and aged care technology, required a marketing strategy to help them manage multiple brands targeting multiple audiences and support the release of a new product to the market.

To build their marketing strategy we recommended our marketing strategy service and assigned two of our healthcare growth marketing specialist, Ellie and Kelly to complete the strategy. With findings from an employee survey and three hour marketing workshop, we had a thorough understanding of their business and growth requirements. From here, we completed market research, persona creation, messaging development and channel analysis, we identified the marketing strategies that would drive their business forward and help them stand out in the marketplace.

Vitalcare received a detailed marketing strategy covering channel strategies (Facebook, website, email, advertising), persona engagement strategies, business development strategies, offline marketing strategies and content recommendations. In addition to their strategy, they received a six month tactical marketing plan detailing which activity to execute and when.

A strategy that could be followed by the Splice Marketing team and their internal marketing, sales and business team.

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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