Who We Help
& Businesses in Health Sector
Need healthcare professionals to listen to you?
If you’re promoting practice management software, accountancy services, the benefits of practice accreditation or recruiting for new roles, then healthcare professionals are your clients. They’re ours too…
We’ve worked for many years with medical specialists, GPs and allied health professionals. We understand their values, motivations and frustrations. Because we understand your audience so well, we’re ideally placed to market your product or services to healthcare professionals.
The Marketing Problems We Solve
for businesses targeting medical professionals
Low Product or Brand Awareness
We’ll promote your product, brand or service and show healthcare professionals what a difference it could make to their practice.
Misaligned Marketing Priorites
We’ll work with you to help your sales and marketing teams learn from one another, communicate better and develop shared priorities that help drive your business forward.
Inconsistent Client Numbers
Move beyond the feast-or-famine approach to a sustainable business model that delivers a steady stream of clients.
We’ll help you rediscover why you’re in business and refresh your image and positioning to appeal to new prospects.
We’ll help you see what differentiates you from your competition and make you known for that value, attribute or skill.
If you need a marketing team that you can lean on to execute marketing campaigns, write and design ebooks, complete ad-hoc projects or draft emails then the Splice Marketing team can help.
How We Solve The Common Marketing Problems
Digital Marketing Strategy
A vital strategic tool to target your audience, grow your brand and measure success. Our strategies include persona research, marketing channel assessments, social listening, KOL strategies, brand articulation strategies, email marketing, sales strategies and more.
Attraction and Retention Marketing Activities
Find new customers by careful promotion and keep your existing ones by listening to feedback, providing ongoing support and rewarding loyalty.
We’ll create web copy and videos that help you connect to your target audience, address their questions and raise awareness of your product. We also support with ebooks, white papers, infographics, marketing collateral, social media content and blogs.
Automation & Tech Stack
The right tech stack can help advance, automate and systemise your marketing and sales strategies. Our tech stack includes: Veeva Vault, Hubspot, Adobe, Microsoft, WordPress, Amazon Web Services, Panda Doc, Campaign Monitor, Mailchimp, Facebook, Google and more.
We focus on marketing activities that help attract clients to you. We’ll hone the key message for a promotional campaign, design a landing page and track conversions.
High-converting Websites & Landing Pages
Need to convert more clients through your website? Want a landing page specific to a marketing campaign or product promotion? Our team will design and build a website or landing pages across a range of CMS' including Hubspot, WordPress, Drupal.
We’ll create print and digital assets that showcase your company and leave a lasting impression with your prospective clients.
Community Engagement Activities
We’ll help you find the best way to connect with your community whether that’s donating time or skills, partnering with local groups, using your platform to promote a grassroots organisation, being present on social media, hosting health forums, or showing up at the local Park run.
Client's We've Helped Similar To You
Frequently Asked Questions
Business-to-business (B2B) healthcare refers to companies who have health professionals as their clients. People running a practice require many services to keep it going, whether that’s practice management software, business advice or services relating to medical recruitment, accountancy or audit.
B2B healthcare marketing promotes your products or services to doctors, allied health professionals, and practice managers who could benefit from them.
We know as well as you do how tricky it can be to capture the attention of healthcare professionals. There are however some great strategies that have worked extremely well for us (healthcare professionals are our key target market) and for our clients in the B2B space. Some of these strategies include educational video content, targeted digital advertising, email marketing, appearing for doctor-related search terms in Google search and traditional methods like conferences.
Chat to our team to learn more about the strategies that will help you capture the attention of your healthcare professional audience.
Everyone is human and it’s human nature for people to buy from people that they like and trust. Whether it’s a marketing campaign to patients or healthcare professionals, building awareness, likeability and trust are hugely important.
The difference we’ve noticed when marketing to healthcare professionals is the need to add in an extra layer of authenticity and credibility. Simply put, the more you incorporate build in facts, stats, evidence, case studies, testimonials and data, the stronger your engagement with the HCPs through your marketing campaigns.
Value-based marketing is how we approach HCP engagement.
It’s about providing the HCP with value that helps improve their business through education such as tech products, digital patient resources, credible patient websites and video content.
Book your free marketing strategy session
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.