Who We Help
Whether you’re a sole GP in private practice or a multi-doctor mega-clinic, effective marketing helps your primary care practice grow by connecting you with the community you serve. We’ll work with you on a growth strategy that includes a strong digital presence to help you reach and educate prospective patients.
Showing yourself to be accessible, knowledgeable and credible makes people choose you over the competition, helping to grow your practice into the preferred clinic in your area.
We’ve worked with many general practice and primary health clinics, applying proven and effective marketing strategies to achieve the desired results.
The Marketing Problems We Solve
for General Practitioners
Adapting to a Changing Landscape
Our Telehealth marketing services, communications packages, brand building activities and SEO services can help you respond, adapt and stay relevant during the current COVID-19 pandemic.
Inconsistent Patient Numbers
Feast-or-famine is not a business model. Our careful, consistent marketing creates a steady flow of patients to help you and your practice thrive.
Silo Marketing Efforts
Maybe it’s time to refresh your image and rebrand your services to appeal to better reflect your practice’s character and ethos.
If you're stagnating, it’s time for a makeover. We can help by refreshing your image and rebranding your services.
Ethical and Compliant Marketing
We’ll keep you on the right side of AHPRA’s advertising guidelines with an ethical and compliant marketing strategy.
Our growth strategy helps identify your practice’s unique appeal, showing patients why they should choose you.
We help you retain patients through educaitonal events, relevant and targeted newsletters.
No Time For Marketing
Primary health care is vast and there is so much to do. Let us take care of marketing issues so you can focus on medical ones.
How We Solve The Common Marketing Problems
A marketing strategy is vital. We learn about your practice so we can develop a tailored marketing strategy that will help you acquire new patients and retain existing patients.
Most patients meet you here, long before their first appointment. Your website should reflect your practice’s culture and values, showing you’re accessible, capable and responsive. Your practice needs to also provide a great patient experience. We help you improve the online patient experience with educational content on your site, doctor BIOs and an after-hours booking system.
Content marketing is a powerful educational tool that establishes your credibility with prospective patients and helps position your practice as the best in the area. We write on behalf of your doctors, interview them for the health facts and crafting this into a patient-friendly article. Our content expresses your personality and complies with industry standards. We offer a range of content options from ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles. Our healthcare copywriter, Beth, has years of experiencing writing health-related articles.
The right tech stack can help advance your practice and marketing efforts. We give you access to world’s leading technology and marketing programs to automate, systemise and excel your patient-marketing campaigns.
SEO is a carefully planned, ongoing activity that helps your website rank highly on search engines. After all, if Google doesn’t love you, your ideal patients can’t find you. And with so many general practices available in the local area, you need to be at the top of Google to increase your local marketshare.
Many of your patients are on social media making it a highly effective marketing tool. We can target prospective patients right down to a specific location. We use social media channels to tell your audience health-related stories, educate them around health services, share topical health news, show your personality and the people behind your practice and as a communications tool.
Pay Per Click (PPC) Advertising
Facebook ads are a great way to educate more patients about a health topic or promote your GPs to your local community. Even if you don't have a HUGE advertising budget, our job is to use it the right way. You'll increase patient bookings almost instantly with our paid media campaigns. Google ads are great for capturing the patient when they are in the exact moment of looking for your services.
Acquisition and Retention Strategies
We spark interest in your practice from prospective patients or old ones who’ve drifted away through acquisition and retention activities. Acquisition marketing drives people to your practice and retention nurtures patients once they've had their first initial consult so they continue to return. Whether it's promoting a national health event and inviting patients for a consult or promoting your GPs special interests, acquisition and retention are highly effective in achieving your marketing goals.
Client's We've Helped Similar To You
Frequently Asked Questions
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Here is an extract from Harvard Business Review about surviving during a recession:
“During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others… Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk.”
We can help you respond to these unprecedented times by:
- developing a strategy on how to adapt to the needs of your audience,
- helping you get set up on telehealth and marketing your telehealth services,
- adjusting your brand messaging and strengthening patient relationships with your brand
- using this time to establish your marketing foundations such as SEO or social media to ensure you’re stronger once everything starts to return to normal.
Let’s have a chat and work out what’s going to work best for you and your current position – 1300 918 842
We are not always the cheapest but that’s a reflection on the quality, effort and experience we add to your marketing activities.
The cost of our marketing services is dependant on the type of service you engage. Our SEO and content services range from $1,000 upwards. Paid campaigns include a set up budget anywhere between $900 – $2,500 depending on complexity and have an ongoing monthly budget < $700 month. Ad click-costs are additional to these prices and paid directly to Google, Facebook or the ad channel we select.
Our acquisition and retention packages are part of our Splice Growth Marketing package. These services are priced at a few thousand per month as we manage all of your marketing activities and continually optimise and improve on your campaigns to get you consistent results.
Best to give us a call if you want specific pricing and we can also work out a great marketing program that aligns with your marketing budget.
*All prices are ex GST.
At the start of our marketing partnership, a few video or phone meetings are required so that we can really get to know you, your patients and what you value.
We do prefer you to sign off on all marketing activities so allocating an hour of approval time over a month is sufficient.
At the end of the month, we deliver a monthly report for SEO, acquisition and paid activities. These report meetings typically require an hour of your time.
We’ve outlined the minimal time investment required but if you want more involvement, we love that.
Success can look like many things to many people.
We discuss what success looks like to you during the consultation phase (before you become a client of Splice) and recap again during the onboarding phase.
Each month, we measure the impact that our marketing is having on your practice and how it aligns with your original metric of success.
We cannot always promise instant results. In fact, our approach is about implementing marketing tactics that will get you a steady and consistent growth which means predicability and scalability in the long term.
We become your marketing advisors and marketing team.
We apply our years of healthcare marketing expertise to get you the best results. We identify patient insights, uncover unique strategies from data-insights and craft you an effective marketing program.
Learn more about how we work here.
Private billing practices need to prove their value and have a unique positioning to attract patients willing to pay for health services.
The key to success is the value and experience you provide to your patients. We can support you with a range of patient experience activities whether that’s online booking, relevant and educational content, targeted communications to your email list or a strong brand look and feel.
Book your free marketing strategy session
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.