Marketing for
General Practice

Here is an extract from Harvard Business Review about surviving during a recession:

“During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others… Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk.”

We can help you respond to these unprecedented times by:

• developing a strategy on how to adapt to the needs of your audience,
• helping you get set up on telehealth and marketing your telehealth services,
• adjusting your brand messaging and strengthening patient relationships with your brand
• using this time to establish your marketing foundations such as SEO or social media to ensure you’re stronger once everything starts to return to normal.

Let’s have a chat and work out what’s going to work best for you and your current position – 1300 918 842

We are not always the cheapest but that’s a reflection on the quality, effort and experience we add to your marketing activities.

The cost of our marketing services is dependant on the type of service you engage. Our SEO and content services range from $1,000 upwards. Paid campaigns include a set up budget anywhere between $900 – $2,500 depending on complexity and have an ongoing monthly budget < $700 month. Ad click-costs are additional to these prices and paid directly to Google, Facebook or the ad channel we select. 

Our acquisition and retention packages are part of our Splice Growth Marketing package. These services are priced at a few thousand per month as we manage all of your marketing activities and continually optimise and improve on your campaigns to get you consistent results.

Best to give us a call if you want specific pricing and we can also work out a great marketing program that aligns with your marketing budget.

*All prices are ex GST.

At the start of our marketing partnership, a few video or phone meetings are required so that we can really get to know you, your patients and what you value.

We do prefer you to sign off on all marketing activities so allocating an hour of approval time over a month is sufficient.

At the end of the month, we deliver a monthly report for SEO, acquisition and paid activities. These report meetings typically require an hour of your time.

We’ve outlined the minimal time investment required but if you want more involvement, we love that.

Success can look like many things to many people.

We discuss what success looks like to you during the consultation phase (before you become a client of Splice) and recap again during the onboarding phase. 

Each month, we measure the impact that our marketing is having on your practice and how it aligns with your original metric of success. 

We cannot always promise instant results. In fact, our approach is about implementing marketing tactics that will get you a steady and consistent growth which means predicability and scalability in the long term. 

We become your marketing advisors and marketing team.

We apply our years of healthcare marketing expertise to get you the best results. We identify patient insights, uncover unique strategies from data-insights and craft you an effective marketing program.

Learn more about how we work here.

Private billing practices need to prove their value and have a unique positioning to attract patients willing to pay for health services.

The key to success is the value and experience you provide to your patients. We can support you with a range of patient experience activities whether that’s online booking, relevant and educational content, targeted communications to your email list or a strong brand look and feel.