How We Help
Growth Marketing for Medical Businesses
What is a Growth Marketing?
How can you keep and grow your patient base? How can you manage what Google is saying about you? How can you improve your front office experience or your website with little things that make your patients happy? If you’ve been asking yourself these questions lately, our Growth Marketing Program is for you. Let us take a deep dive into your business numbers so we can develop and execute a clear marketing strategy that takes your practice to the next level.
Strategy
Our job is to find the real problem that's holding your business back and outline the right plan to solve it.
Direction
We use our strategy to form our direction moving forward.
Implementation
We implement our marketing strategy and activities to grow your practice.
Our job is to make your message memorable.
SEO
Patients are already Googling healthcare providers like you. Better SEO means more people will find your website quickly.
PPC
Right person, right message, right time. That's what we aim for when crafting Google, Facebook and social media ad campaigns.
Email marketing campaigns that people are happy to open and read. Emails that reactivate existing patients and lead to more patients calling to schedule an appointment.
Social Media
We won't use social networks to spam people to death. We'll use them to tell stories that show the personality behind your practice.
Website
We'll build an easy-to-navigate website that inspires and educates your patients and make it easy for them to book appointments.
Video
Video marketing that engages viewers and earns their trust. Stories that explain who you are and how you can help.
Our marketing approach is like yours
It’s rooted in science. That’s why we test, measure, fine-tune and improve everything we do.
Research
Every marketing activity we do starts with insights pulled from the analysis of big data.
Acquire
We use these insights to fine-tune your message, target your audience, and identify the right channels.
Activate
We plan and execute new marketing tactics around the discovered insights so you can get a steady flow of new patients.
Retain
We use data to dig up clues about your patients' needs, and learn how to create systems that keep them happy and keep them coming back.
Repeat
Our job is to figure out which marketing efforts are working, double down on what works, and ditch what doesn't.
Really nice feedback clients have about Splice Marketing.
The Team at Splice understood our professional needs from the start and tailored a growth campaign that was bespoke and very targeted. Kelly our account manager is incredibly professional and attuned to the changing trends in healthcare advertising. The ROI from the first three months has been above what we expected. They’ve built content and an effective digital marketing strategy. It’s rare to find an agency that is both creative and can execute so well. Splice has become our secret weapon within our competitive landscape.
Vy Tran
Business Manager
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
ELLIE BAKKER
KELLY DIMKOVSKA
BILLY CHOW
EDDIE BLOE
CHERIE BUCHANAN
RUSSELL GEDDES
JO LACEY
JAKE MCDOWALL
Matt Anson
VERONICA DE LUNA
BELINDA ROBERTS
KAY NOAD
IAN REDFORD
BETH MICKLETHWAITE
LAURA KIM
CLARE KELLY
ANUSHA GODAVARTHI
JACOB ZAMMIT
DANA FREIER
ZARA KEHL
Growth Success Story:
Brisbane Spine Clinic
Brisbane Spine Clinic are physiotherapists with a special interest chronic back pain conditions. Splice Marketing has been working with Brisbane Spine Clinic for close to three years now. We started with a marketing strategy where we positioned Brisbane Spine Clinic as spinal consultants offering a second opinion to back surgery. This positioning coupled with clever marketing strategies saw their rapid growth from 2 physiotherapists in one clinic to owning three clinics across Brisbane and Gold Coast in the space of three years.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.