HOW WE HELP
Growth Marketing for Medical Businesses
What is Growth Marketing?
How can you keep and grow your patient base? How can you manage what Google is saying about you? How can you improve your front office experience or your website with little things that make your patients happy? If you've been asking yourself these questions lately, our Growth Marketing Program is for you. Let us take a deep dive into your business numbers so we can develop and execute a clear marketing strategy that takes your practice to the next level.
Our job is to find the real problem that's holding your business back and outline the right plan to solve it.
We use our strategy to form our direction moving forward.
We implement our marketing strategy and activities to grow your practice.
The press, social media, Google, they're all just communication channels. Our job is to make your message memorable.
Patients are already Googling healthcare providers like you. Better SEO means more people will find your website quickly.
Right person, right message, right time. That's what we aim for when crafting Google, Facebook and social media ad campaigns.
Email marketing campaigns that people are happy to open and read. Emails that reactivate existing patients and lead to more patients calling to schedule an appointment.
We won't use social networks to spam people to death. We'll use them to tell stories that show the personality behind your practice.
We'll build an easy-to-navigate website that inspires and educates your patients and make it easy for them to book appointments.
Video marketing that engages viewers and earns their trust. Stories that explain who you are and how you can help.
Our marketing approach is like yours – it's rooted in science. That's why we test, measure, fine-tune and improve everything we do.
Every marketing activity we do starts with insights pulled from the analysis of big data.
We use these insights to fine-tune your message, target your audience, and identify the right channels.
We plan and execute new marketing tactics around the discovered insights so you can get a steady flow of new patients.
We use data to dig up clues about your patients' needs, and learn how to create systems that keep them happy and keep them coming back.
Our job is to figure out which marketing efforts are working, double down on what works, and ditch what doesn't.
What to expect from our marketing team.
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team
Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we're not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia's finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
Growth Success Story:
Brisbane Spine Clinic
Brisbane Spine Clinic are physiotherapists with a special interest chronic back pain conditions. Splice Marketing has been working with Brisbane Spine Clinic for close to three years now. We started with a marketing strategy where we positioned Brisbane Spine Clinic as spinal consultants offering a second opinion to back surgery. This positioning coupled with clever marketing strategies saw their rapid growth from 2 physiotherapists in one clinic to owning three clinics across Brisbane and Gold Coast in the space of three years.
Book your free marketing strategy session
It's not the size of your marketing budget but what you do with it that matters.
That's why we'll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That's why we start by offering you a free strategy session with us. You'll get a 30-min video or phone meeting and a digital diagnosis of your current online presence.