How We Help

Growth Marketing for Medical Businesses

What is a Growth Marketing?

How can you keep and grow your patient base? How can you manage what Google is saying about you? How can you improve your front office experience or your website with little things that make your patients happy? If you’ve been asking yourself these questions lately, our Growth Marketing Program is for you. Let us take a deep dive into your business numbers so we can develop and execute a clear marketing strategy that takes your practice to the next level.

Marketing Strategy

Strategy

Our job is to find the real problem that's holding your business back and outline the right plan to solve it.

Growth Marketing Focus

Direction

We use our strategy to form our direction moving forward.

Implementation

Implementation

We implement our marketing strategy and activities to grow your practice.

John Splice Marketing
Digital Marketing Strategies
The press, social media, Google,  they’re all just communication channels.

Our job is to make your message memorable.

Healthcare SEO

SEO

Patients are already Googling healthcare providers like you. Better SEO means more people will find your website quickly.

Pay Per Click (PPC) Advertising

PPC

Right person, right message, right time. That's what we aim for when crafting Google, Facebook and social media ad campaigns.

email marketing

Email

Email marketing campaigns that people are happy to open and read. Emails that reactivate existing patients and lead to more patients calling to schedule an appointment.

Social Media

Social Media

We won't use social networks to spam people to death. We'll use them to tell stories that show the personality behind your practice.

Website

Website

We'll build an easy-to-navigate website that inspires and educates your patients and make it easy for them to book appointments.

Webinars

Video

Video marketing that engages viewers and earns their trust. Stories that explain who you are and how you can help.

Our marketing approach is like yours

It’s rooted in science. That’s why we test, measure, fine-tune and improve everything we do.

Research

Research

Every marketing activity we do starts with insights pulled from the analysis of big data.

Personalised Onboarding

Acquire

We use these insights to fine-tune your message, target your audience, and identify the right channels.

Tech Stack

Activate

We plan and execute new marketing tactics around the discovered insights so you can get a steady flow of new patients.

Retention

Retain

We use data to dig up clues about your patients' needs, and learn how to create systems that keep them happy and keep them coming back.

Repeat

Repeat

Our job is to figure out which marketing efforts are working, double down on what works, and ditch what doesn't.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

0
Hours a day (including weekends)
0
Hours of digital healthcare marketing research
0
Hours of healthcare marketing experience

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 

ELLIE BAKKER

Founder & CEO

KELLY DIMKOVSKA

Chief Marketing Officer

TAMARA NEHO-POPATA

Senior Marketing Manager

CHERYL WADLEY

Senior Account Manager

TAHLIA WEBSTER

Account Manager

CLARE KELLY

PPC & CRO Specialist

BETH MICKLETHWAITE

Senior Healthcare Copywriter

CHERIE BUCHANAN

Senior Graphic Designer

JESSICA HNIDEC

Social Media Specialist

SHANE PEARCE

Head of Growth and Acquisition

KATE MULLER

SEO Specialist

LAURA KIM

Website Designer and Developer

BILLY CHOW

Business & Marketing Executive, Splice Consulting

Growth Success Story:

Brisbane Spine Clinic

Brisbane Spine Clinic are physiotherapists with a special interest chronic back pain conditions. Splice Marketing has been working with Brisbane Spine Clinic for close to three years now. We started with a marketing strategy where we positioned Brisbane Spine Clinic as spinal consultants offering a second opinion to back surgery. This positioning coupled with clever marketing strategies saw their rapid growth from 2 physiotherapists in one clinic to owning three clinics across Brisbane and Gold Coast in the space of three years.

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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