How We Help

Acquisition Marketing

You want to grow your medical practice this year?

You’d like more new patients and more appointment confirmation calls.
Would you also like to do it without handling any marketing tasks yourself? Sounds good, doesn’t it.
 
Think of Splice Marketing as an extension of your team. We’re not just marketers. We’re digital healthcare marketers who know how to ensure compliance with healthcare advertising regulations and patient privacy laws.
Marketing Strategy

Strategy

You assess a patient before you treat them. We do the same. We start with a plan that defines the right message, identifies your audience and reaches them where they area.

execution

Execution

We move from strategy to action. We plan, execute, track and measure all marketing activities defined in the strategy.

Qualified Healthcare Marketers

Adaptation

We have a suite of online tools to track and measure all your digital ad campaigns. Our goal is to ensure that every dollar you spend on online ads makes you at least two dollars in profit.

John Splice Marketing
Kelly Splice Marketing

Facebook, Instagram, Twitter, Youtube or Google

They’re all just communication channels. Our job is to make sure the message you are delivering is memorable and helps you win new patients.
Marketing Strategy

Strategy

Your next 99 patients are searching online for healthcare providers. We help them find you more quickly.

Pay Per Click (PPC) Advertising

PPC

We run Google, Facebook and social media ad campaigns that reach the right people at the right time. That delivers you a steady flow of new patients without wasting doctor time.

Win patients

Win patients

Our No.1 priority isn’t reaching more people – it’s reaching the right people with the right message to send them to your clinic.

Flexible budget

Flexible budgets

Even if you don't have a huge advertising budget, our job is to use the funds you have in the right way. You'll increase patient bookings almost instantly.

We treat online marketing
just like you treat your patients

Every decision we make is rooted in science. That’s why we test, tweak and try new techniques until we see that the ‘treatment’ is working.
Research

Research

It all starts with market research. That’s how we identify the message that's going to make people care about what you have to say.

Personalised Onboarding

Acquire

We use these insights to fine-tune your message and audience targeting and to identify the right channels.

Tech Stack

Activate

We plan and execute new digital campaigns around the discovered insights, attracting new patients almost instantly.

Retention

Retain

We use data to dig up clues about your patients' needs, and learn how to create systems that keep them happy so that they keep coming back.

Repeat

Repeat

Our job is to figure out which marketing efforts are working, double down on what works, and ditch what doesn't.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

0
Hours a day (including weekends)
0
Hours of digital healthcare marketing research
0
Hours of healthcare marketing experience

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 

ELLIE BAKKER

Founder & CEO

KELLY DIMKOVSKA

Marketing Executive

TAMARA NEHO-POPATA

Senior Marketing Manager

CHERYL WADLEY

Senior Account Manager

TAHLIA WEBSTER

Account Manager

CLARE KELLY

PPC & CRO Specialist

BETH MICKLETHWAITE

Senior Healthcare Copywriter

CHERIE BUCHANAN

Senior Graphic Designer

JESSICA HNIDEC

Social Media Specialist

SHANE PEARCE

Head of Growth and Acquisition

KATE MULLER

SEO Specialist

LAURA KIM

Website Designer and Developer

BILLY CHOW

Business & Marketing Executive, Splice Consulting

JOHN LANDAU

Managing Director

Patient Acquisition Success Story:

Jimboomba Chiropractic

Jimboomba Chiropractic offers chiropractic services to the local community. Our client wanted to treat more patients and show them the value of chiropractic care. The challenge was to increase brand recognition and position Jimboomba Chiropractic as the obvious choice for people looking for a good chiropractor. Google was flooded with competitors. And this meant it was costly to run Google ads to attract more patients. Facebook proved to be the right answer. Within one month we generated 20 new patients with a total customer lifetime value of $19,000.

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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