How We Help

Acquisition Marketing

You want to grow your medical practice this year?

You’d like more new patients and more appointment confirmation calls.
Would you also like to do it without handling any marketing tasks yourself? Sounds good, doesn’t it.
Think of Splice Marketing as an extension of your team. We’re not just marketers. We’re digital healthcare marketers who know how to ensure compliance with healthcare advertising regulations and patient privacy laws.
Marketing Strategy


You assess a patient before you treat them. We do the same. We start with a plan that defines the right message, identifies your audience and reaches them where they area.



We move from strategy to action. We plan, execute, track and measure all marketing activities defined in the strategy.

Qualified Healthcare Marketers


We have a suite of online tools to track and measure all your digital ad campaigns. Our goal is to ensure that every dollar you spend on online ads makes you at least two dollars in profit.

John Splice Marketing
Kelly Splice Marketing

Facebook, Instagram, Twitter, Youtube or Google

They’re all just communication channels. Our job is to make sure the message you are delivering is memorable and helps you win new patients.
Marketing Strategy


Your next 99 patients are searching online for healthcare providers. We help them find you more quickly.

Pay Per Click (PPC) Advertising


We run Google, Facebook and social media ad campaigns that reach the right people at the right time. That delivers you a steady flow of new patients without wasting doctor time.

Win patients

Win patients

Our No.1 priority isn’t reaching more people – it’s reaching the right people with the right message to send them to your clinic.

Flexible budget

Flexible budgets

Even if you don't have a huge advertising budget, our job is to use the funds you have in the right way. You'll increase patient bookings almost instantly.

We treat online marketing
just like you treat your patients

Every decision we make is rooted in science. That’s why we test, tweak and try new techniques until we see that the ‘treatment’ is working.


It all starts with market research. That’s how we identify the message that's going to make people care about what you have to say.

Personalised Onboarding


We use these insights to fine-tune your message and audience targeting and to identify the right channels.

Tech Stack


We plan and execute new digital campaigns around the discovered insights, attracting new patients almost instantly.



We use data to dig up clues about your patients' needs, and learn how to create systems that keep them happy so that they keep coming back.



Our job is to figure out which marketing efforts are working, double down on what works, and ditch what doesn't.

What to expect from our marketing team

You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:

Hours a day (including weekends)
Hours of digital healthcare marketing research
Hours of healthcare marketing experience

Meet the A-Team Your Growth Marketing team

Here’s our little secret.

We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.

Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.

As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:

  • Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
  • Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.

When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information. 


Founder & CEO


Chief Marketing Officer


Senior Marketing Manager


Senior Account Manager


Account Manager


Marketing Account Manager


PPC & CRO Specialist


Senior Healthcare Copywriter

Bethany Freeman

Healthcare Copywriter


Senior Graphic Designer


Social Media Specialist


Paid Performance Manager


SEO & CRO Specialist


Website Designer and Developer


Business & Marketing Executive, Splice Consulting

Sarah Mackay

Digital Marketing Coordinator

Ryan Ogrodniczek

Marketing & Sales Assistant

Patient Acquisition Success Story:

Jimboomba Chiropractic

Jimboomba Chiropractic offers chiropractic services to the local community. Our client wanted to treat more patients and show them the value of chiropractic care. The challenge was to increase brand recognition and position Jimboomba Chiropractic as the obvious choice for people looking for a good chiropractor. Google was flooded with competitors. And this meant it was costly to run Google ads to attract more patients. Facebook proved to be the right answer. Within one month we generated 20 new patients with a total customer lifetime value of $19,000.

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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