Health & Medical Marketing Agency
How We Help
Custom Medical & Healthcare Websites
We design websites that charm your patients or engage your business audiences.
If you want to attract new clients you don’t just need a beautifully designed website. You need an easy to navigate website that inspires people to schedule appointments or make a call.
Prospective clients meet you online long before they meet you in person. They want to get a feel for who you are before they trust you with their health or the health of their patients. Your website is your business online. It needs to make you stand out from the crowd while complying with industry advertising regulations. To take it to the next level, your website should be SEO-friendly, full of valuable health information, linked to your social accounts, and set up for online bookings to convert visitors into patients.
We’ll build you an easy to navigate website that speaks the same language as your clients. And inspires them to schedule take the desired action – appointments, calls, booklet downloads.
We map out the patient journey and factor this in when structuring your website.
We provide you with a custom website design that is unique to your brand.
Healthcare Website Extras
We build in the extra elements to add that wow factor to your site such as patient intake forms, after-hours appointment bookings and patient questionnaires.
Who do we design for?
We’ve designed appealing, well-ranking, AHPRA-compliant, high-converting websites for a range of medical and healthcare professionals.
Obstetricians and gynaecologists
What does good medical website design look like?
A good medical website takes the user on an easy and enjoyable journey that culminates in them taking an action that benefits your business – like booking an appointment.
Like most things that sound simple, it actually takes considerable skill to achieve.
We’ve seen many websites that failed to convert visitors into patients because:
- There was no online booking option
- It didn’t work well on a mobile
- Visitors had to type the phone number in manually
- People got caught in an endless loop of ‘learn more’ before they could book
- It lacked a distinct flavour – could have been any practice anywhere
- It used stock imagery so lacked authenticity
- There wasn’t enough information to help visitors form an opinion about your ethos and attitudes.
We’ve also seen our share of clients coming to us after a slap on the wrist from AHPRA for a non-compliant website that featured false or misleading claims, created a false expectation of beneficial treatment, used testimonials, or encouraged the overuse of health services.
Vital elements of a good medical website
Provides the information your patients seek
Easy online booking
Effective calls to action throughout
Complies with AHPRA or TGA advertising regulations
Provides legal protection for you online
Search engine optimised
Converts traffic into patients
Reflects your practice’s personality
Has a mobile-first design
Features real photos and videos of you and your staff
Websites - where the user experience matters
With 77% of patients turning to Google to research pain points and health conditions before picking up the phone to their doctor, it is vitally important you have a website that is easily found and accessible to your patients.
Your website needs to be not only visually appealing but easy to use, informative and SEO friendly so that you can be found!
With all digital marketing strategies, your website is ultimately where you are trying to drive all your traffic. It gives your business credibility and allows you to tell patients why they should trust you, and provide valuable health-related information around the clock.
Your website should educate your patients and also convert them from leads to actual bookings or calls. We do this through design, imagery, call-to-actions and direct-response copywriting.
We have a number of cost-effective options to either freshen up an existing website or create a brand new website within your budget.
Our primary focus for your website is to turn browsers into buyers.
Once we get to know your products and who exactly you’re targeting, we use this information to create you a high-performing e-commerce website that appeals to your target audience.
We go above and beyond with our e-commerce website designs by:
- focusing on the buyer’s journey through your website – how quick it is to find the product they are after and make a purchase;
- ensuring call-to-actions are placed in the right locations to move your buyers through your website;
- writing direct-response copy that inspires your buyers to take the desired actions;
- designing your website “mobile-first”;
- optimising your site so it’s well-received by Google (onsite optimisation only); and
If you want your website to attract new patients/clients and position your favourably in the market, then your website needs to answer all these common questions and to be an accurate reflection of your bricks and mortar practice/business. If it’s not, perhaps it’s time for a new website!
Allow your audience to meet you online, learn from you and book an appointment or make a call.
Rank more highly in Google by optimising your website to match your audience’s search intent.
Harness Facebook and Google Adwords to drive traffic to your website by putting your practice in front of potential patients.
Re-connect with the warm leads already in your database to bring them back to your website and your practice.
Meet your prospective patients and provide the health content they’re looking for.
Provide timely, relevant, authoritative content that your audience needs and make it easy for them to book online.
Join the world’s second largest search engine (YouTube) and help prospective patients know, like and trust you
Websites, a tool for practice growth
Identifying patients’ questions and needs.
Driving patients to your website.
Getting them to book an appointment.
Refreshing your site with new content.
Building loyalty so patients come back next time.
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
Website Success Story:
SpeechEase Speech Therapy
Speech Ease Speech Therapy needed a new website. Their previous website wasn’t overly user friendly and due to the site being built on WIX, trying to get the site to rank in Google would be a challenge.
Splice Marketing worked with Speech Ease to create a website design that captured their unique look and feel – friendly, welcoming and bubbly. As well as a bright, fun and easy to navigate website, we also included a photoshoot and onsite SEO to really wow audiences with their new website.
Since launching the new website, SpeechEase has seen an increase in monthly website sessions by 87%.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.