Knowledge Centre
Frequently Asked Questions
- Imagining a trampoline park when you hear ‘bounce rate’?
- Seeing futuristic visions blue-skinned humanoids whenever someone talks about ‘avatars’?
- Trying to untangle your CTA from your CPL?
Like any discipline, marketing has its own specialised terminology. And that jargon can leave clients feeling confused and unsure.
There’s a lot of jargon and assumed knowledge in healthcare too, which is why you spend time helping your patients understand your findings and recommendations.
That’s true for us too. We don’t believe in murky, mystical marketing where you’re never quite sure what’s happening or where your money’s gone.
Quite the opposite, in fact. We love to share our marketing knowledge, answer your questions and help you understand the rationale behind our recommendations. You also gain 24/7 access to your data through our proprietary dashboard, Splice Live, meaning you can check your spending and your results whenever you like (though we give you regular reports too).
The answer depends on your goals, marketing activity, budget and the channels you’re using.
You get the quickest results from email campaigns and the slowest from SEO (search engine optimisation) activities. But don’t confuse speed with value. In the long run, SEO pays dividends by giving you consistently high Google rankings.
Within 24 hours of kicking off your email campaign, we’ll have good data about open rates and click-through rates (how many people follow links to your website from the email). After about a week, your email campaign will peter off since everyone who’s going to open the email has already done so.
Google Ads take about 2-4 weeks to show results. Google needs this time for its artificial intelligence to learn about your ad – who’s clicking on it, what do they respond to, what action do they take when they get to your website?
It’s a similar story with Facebook ads and other social media campaigns. From about the one-month mark, you’ll see a greater flow of people clicking on your ads and taking action on your website, such as booking an appointment.
SEO (search engine optimisation) takes 3-6 months. That’s because you’re slowly winning over Google and persuading it to put your site higher and higher up its search rankings. Overtaking competitors who’ve been playing the SEO game for longer takes time. You have to invest in SEO activities such as improving the user experience on your site and improving content or navigation. It takes time but, if you’re patient, your business will hopefully gain a more commanding position and win over many new customers.
At Splice Marketing, we understand that you want results. We’re proud to deliver them for you. You’ll receive a comprehensive report every 90 days, based on our analysis of 3 months of solid data about your campaign. We love sharing these reports with you.
Our prices are competitive for the services we provide. And you get the added benefit of our rigorous staff training in AHPRA’s regulations for healthcare marketing, meaning you don’t have to spend additional time to make your marketing compliant because we do it for you.
In addition, we’re an agile agency. You don’t want a ‘set in stone’ marketing plan. You want an agency that adapts (within scope) to the data so that you get the best results possible.
We absolutely do. Our clients include:
- Solopreneurs
- Health startups
- Established businesses investing in their next stage of growth
- Hospitals
- Governments
- Global medical device companies
- Other businesses supporting the healthcare sector both in Australia and overseas.
If you want your business to thrive, then yes, you need marketing.
Marketing is the oxygen of any business. It’s how you get your message out there in front of the people you’re trying to reach. It’s what makes you visible online or on the street. It’s how you retain existing customers and convert new ones.
In fact, marketing is so vital to your success that big investors and entrepreneurs suggest you should allocated at least 10% of your revenue to it.
Marketing also helps you to improve and update your business. It gives you valuable insights into how you can improve your processes and the way you deliver services to be more efficient and more consumer friendly so that your clients continue to value you.
Yes, we do. Agreeing the scope, terms and conditions in advance enables a smooth working relationship where we’re all on the same page.
This stands for ‘pay per click’ and it’s how most, if not all, digital advertising works. With Goole Ads, for example, you pay Google when someone clicks on your ad.
There are many possible reasons but the biggest one is that ranking well takes time.
If your website is new, then Google has to index it. Indexing is a process whereby the Google robots crawl your site and tell the search engine what’s there – your website developer or Splice Marketing can force Google to crawl your site if it hasn’t already been done. As time goes on, Google needs to learn that your site provides good, authoritative content and is a trustworthy source to recommend to searchers.
If your site has been around for a while, then we have to ask why Google doesn’t seem to like it and make the necessary changes to improve your rankings.
That means SEO (search engine optimisation) work, such as ensuring the site loads quickly, has better content than your competitors, delivers a good user experience and a multitude of other things. Google assesses over 200 different factors when ranking your site, making SEO quite a specialised area where it’s certainly worth hiring the right expertise.
We measure success using the appropriate metric for your goal.
If your goal is to increase awareness of your business, we might measure impressions and reach. If your content reaches a hundred people and you’ve got an impression rate of 200 people, it’s saying basically that each person is seeing your content twice – which can be a good thing as we often need repeated prompts before we take action.
If your goal is to increase bookings, then we measure conversions such as how many people click on your phone number or complete an online booking. An experienced professional can set up the right tracking through Google Analytics and Google Tag Manager. Splice clients also benefit from seeing their metrics in our proprietary analytics dashboard, Splice Live.
Quite often in the first month to ensure we’re on the same page. After that, we meet when we need to but we always check in at the end of the month.
Of course! It’s really important that you are happy that the end result is a good reflection of your business. We do have a senior graphic designer and a graphic designer who follow best-practice design principles to create something that looks great visually and considers content hierarchy but we’re happy to take your ideas on board and incorporate your images or other feedback. And the same goes for your website. We encourage you to listen to our recommendations because they’re based on industry best practice but we’re happy to discuss other ideas as we progress through your content and campaigns.
A website conversion happens when someone visits your website and takes the action you want them to take.
When you’ve put a lot of effort into creating a beautiful website, it’s disappointing to discover that it’s not generating sales. Take a look at look at our blog on 10 reasons your website isn’t converting.
Yes, you do. Here’s why.
Yes. Your website is not like a beautiful piece of artwork that reaches completion and can be hung on the wall and admired. In one sense, your website will never be finished. It goes through an initial process of creation and launch but it needs constant refreshment and updating to ensure it continues to perform well.