physiotherapy in Australia 2022-23
physiotherapy in Australia 2022 - 23
DISCOVER INSIGHTS INTO THRIVING PHYSIO PRACTICES
Our Digital Insights Report provides unique answers
Our Digital Insights Report provides unique answers
Digital Insights Report:
Physiotherapy in Australia 2022
1,140
Australian physiotherapy practices to unearth competition trends
1,039
Australian patients for their perspectives on how physios market themselves
Our findings will help you position your physiotherapy practice above the competition and help you attract more patients.
Market insights are crucial to the success of any business
That’s especially true for Australian physiotherapy practices, which face rising costs in a highly competitive market.
Splice Marketing has a strong track record of equipping physiotherapists just like you to thrive in private practice. To combat the troubling lack of industry data available to guide your business decisions, we have compiled a comprehensive Digital Insights report.
This report provides the insights that will be your cheat sheet for practice success, a guide to opportunities in your local market and will allow you to compare your own activities to what Australian patients actually want.
How do you best reach your target audience?
There are many different marketing strategies but the common thread is that your message needs to reach your target audience.
So what marketing tools can help a physiotherapy practice reach patients? What are the most successful practices doing? And how does your practice stack up against the competition?
We decided to ask the practices and patients themselves.
Physiotherapy practices
- Randomised sample from Brisbane, Sydney, Melbourne, Adelaide and Perth
- Analysed their:
- Google star rating
- Quantity of Google reviews
- Website presence
- Facebook and/or Instagram presence
- Average opening hours
- Explored what the top 20% did differently to the others.
Patients
- Frequency of physiotherapy visits
- Percentage who search Google to find a new practice
- Percentage who check Google reviews and star ratings when choosing a practice
- How a practice’s social media presence influences patients’ decisions
- Percentage who value extended opening hours – and which hours matter most.
Using the Physio Practices Insight Report
The insights in this report will help your physio practice to:
Compare your performance to other practices
Compare your performance to patient expectations
Find opportunities for growth
As a data-driven healthcare marketing agency, we know how useful that information can be to physiotherapy practices. We’ve seen how aligning marketing to patient expectations helps win new business and create loyalty. And we’ve seen the satisfaction experienced by practice owners who are successfully growing their businesses.