Who We Help
Digital Marketing Services for Surgeons
How do you get more general practice (GP) referrals to grow your practice? How do you get a steady flow of patients? How do you use social media without upsetting AHPRA?
By effective digital marketing that promotes your services to your key audiences.
As a surgeon, you need a well-executed digital marketing strategy that articulates your brand, cultivates your referral networks and educates prospective patients.
Splice Marketing can deliver that for you.
The Marketing Problems We Solve
Referrals reflect your relationships. GPs need to know you’re there and see you as the solution to their patients’ needs.
Empty waiting rooms
Consistent marketing means you can bank on a steady flow of surgical patients. We help you with consistency so your marketing isn’t forgotten when you get busy.
We articulate your message and refresh your image to appeal to your key audiences.
We help you gain a bigger piece of the pie by promoting you on the right channels.
We’re healthcare marketing specialists with a detailed grasp of AHPRA advertising regulations and meeting your ethical board regulations.
Referral marketing for Surgeons
Our referral marketing program helps you establish a local presence and build strategic referral partnerships that grow your practice.
We create your personal brand to help increase local visibility via online and offline Channels through content and outreach marketing strategies.
We organise interviews, create media release style content and publish it via the right digital channels.
We create educational content like videos, blogs, case studies and fact sheets to share with your referral networks and patients.
We increase referral opportunities by creating listings on common medical referral sites, online directory sites and through the dissemination of content via email marketing, social media and websites.
We create a list of local referral opportunities and a plan of how best to engage with those referrers. Includes a referral marketing pack, contact list and local event list.
Making social media work for surgeons
Many surgeons want an effective digital presence but are aware of the pitfalls and anxious about breaching AHPRA advertising rules.
The solution? Market yourself gently through educational content.
How We Generate More New Patients For Surgeons
Akin to your surgical plan, your marketing strategy identifies your goals and develops a plan to achieve them.
High converting website
Referring GPs and patients check you out online long before they decide to use your services. Your website needs to reflect your personality, approach to surgery and patient care.
We help you improve your online presence by making it easy for doctors to refer to you or patients to book. We also improve local SEO, Google rankings and educational content.
Content marketing enables you to share your expertise with referring GPs and prospective patients, answering their likely questions and establishing your credibility.
We write content that expresses your personality and complies with industry standards. That content could be ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles.
Search engine optimisation (SEO)
There’s no point being on page 2 of Google. Search engine optimisation (SEO) is the careful, ongoing process of increasing your Google rankings to increase your visibility to patients and referring doctors.
Used well, social media can be a highly effective marketing tool that can be tailored to your location and ideal audiences.
We use social media channels to share content relevant to your field, educate your audience, share topical health news and promote your practice.
Pay per click (PPC) advertising
Even with a small budget, you can achieve a lot through pay per click ads on Facebook or Google.
Acquisition marketing is about driving people to your practice to increase bookings and achieve your marketing goals.
Surgeons We've Helped
Frequently Asked Questions
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Our creative team can certainly help with traditional marketing methods but we emphasise digital because:
- Referring doctors and prospective patients expect to find you online
- We can tailor your message to different audiences
- It allows precise audience targeting
- It’s easily updated
- It delivers an impressive return on investment.
We are not always the cheapest but that’s a reflection on the quality, effort and experience we add to your marketing activities.
We’ll provide you with a detailed quote before you decide to proceed so you’ll know what you’re committing to.
As a ballpark*:
- SEO and content services range from $1,500 upwards.
- Paid campaigns include a set up budget anywhere between $900 – $2,500 depending on complexity and have an ongoing monthly budget > $700 month. Ad click-costs are additional to these prices and paid directly to Google, Facebook or the ad channel we select.
- Our acquisition and retention packages are part of our Splice Growth Marketing package. These services are priced at a few thousand per month as we manage all of your marketing activities and continually optimise and improve on your campaigns to get you consistent results.
Please get in touch for a full quote that aligns with your marketing budget.
*All prices are ex GST.
We walk about what success means to you before you sign on with us. Then we create campaigns designed to achieve the goals we’ve agreed together.
Once you’re a Splice client, you gain access to our proprietary reporting dashboard, Splice Live. Here you can see your marketing metrics 24/7 whenever you choose. That’s a level of transparency you won’t find anywhere else.
Furthermore, you receive regular reports from us as we measure the impact that our marketing is having on your practice and how it aligns with your original metric of success.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.