Who We Help
Marketing for
Pharmaceuticals
Your landscape is constantly evolving. You’ve got constant changes in regulations overall and for advertising, reimbursement pressure, competitive markets and drug lifecycle stages to manage.
At Splice Marketing, we connect you with your customers and influencers so your product moves off the shelves and into people’s lives. Whether you’re trying to inform doctors or patients, we can help you pique curiosity, find a message to market match, foster trust, and build loyalty through our agile and creative use of new digital marketing solutions.
We are proud to be the FIRST Veeva Vault Certified Content partner and have an in-house compliance team.
- Webinars
- Digital marketing strategy
- Social media marketing & strategy
- Disease awareness campaigns
- Website and portal builds
- Activation strategies
- Media buying
- Marketing training
- Clinical copywriting
The Marketing Problems We Solve
for the Pharma Industry
Sales Engagement Activities
We’ll help you build strong and lasting relationships to promote your product to healthcare professionals.
Patient Awareness Programs
Patients are digital creatures so we connect with them online to raise awareness of certain health conditions or your non-prescription products.
Compliant Digital Programs
As a specialist health and medical marketing agency with an in-house expert in compliance law, we’re ideally placed to keep you on the right side of the rules contained in the TGAC, MACC, GBMA, ASMI and other codes.
Brand Promotion
We’ll build you a great website, launch your brand, create a vibrant social media presence and showcase your product through the right digital channels.
How We Solve The Common Marketing Problems
Digital Marketing Strategy
A vital strategic tool to target your audience, grow your brand and measure success. Our strategies include persona research, marketing channel assessments, social listening, KOL strategies, brand articulation strategies, email marketing, sales strategies and more.
Engagement Strategy
Our integrated, multi-channel communications program is personalised at the individual healthcare professional level to help them adopt your product. And it contains sales markers to measure success.
Digital Interactive Tools to engage HCPs or Patients
Interactive tools are a great way to create connection, engagement and a two-way relationship between you and your audience.
Tech Stack
The right tech stack can help advance, automate and systemise your marketing and sales strategies. Our tech stack includes: Veeva Vault, Hubspot, Adobe, Microsoft, WordPress, Amazon Web Services, Campaign Monitor, Facebook and more
Activation Strategies
We determine the right message, format, and moment of engagement to create a compelling experience for patients or healthcare professionals. Compliant, data-driven methodologies ensure all messages reach the right audience when it matters to achieve a focused, relevant and personalised communications plan.
Compliant Websites & Portals
As healthcare marketing specialists, we understand the importance of compliance and we know what you can and can’t say on your website, data security and privacy. If you're after portal as opposed to a website, we offer that to. We provide a safe place to share commercial in-confidence data that helps us market you effectively.
Disease Awareness Campaigns
Coordinated, multi-channel campaigns that grab attention, build awareness, raise funds or help change behaviour.
Social Media Campaigns & Media Buying
Audience targeting enables us to put your product before your ideal customer’s eyes as they browse their news feed. Our in-house legal team has also picked apart the TGA and MA codes so we can market you effectively and compliantly.
Client's We've Helped Similar To You
Frequently Asked Questions
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Stats continue to be published about a medical professionals use of digital channels to find health information and connect with pharmaceutical companies. GP engagement surveys are also proving that GPs want greater access to digital patient resources and information.
Digital is what we know. It’s what comes naturally. It’s what we excel at.
We will think of innovative new ways to help your brand or drug stand out in the market and have a presence online that satisfy’s not only your compliance team but the regulatory bodies.
If you are after the more traditional marketing methods, we have a creative team who we partner with that can support.
We know you’re highly regulated which is why we have an in-house legal team to advise and support us with compliance.
We also have 4 staff here at Splice Marketing who’ve completed their Veeva Vault Content Partner certification and partner with another medical creative agency who has their Veeva Multichannel Partners certification.
Value-based marketing is how we approach HCP engagement.
It’s about providing the HCP with value that helps improve their business through education such as tech products, digital patient resources, credible patient websites and video content.
We know our stuff when it comes to digital marketing in the medical & pharmaceutical space. We are currently working with one of the top pharmaceutical marketing companies to produce a patient information site and sales engagement strategy.
And closely aligned is our work in medical device marketing with a national HCP and patient awareness programs to increase awareness of aortic stenosis (heart disease) and provide treatment information.
Cosmetic products that have a therapeutic effect on the body such as cosmetic injections or products, must comply with the advertising framework of the Therapeutic Goods Association (TGA). Our marketing and promotional strategies are created in a way that meets these regulations.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.