Why healthcare professionals should consider a specialist marketing agency
If you’re a healthcare professional in private practice – or one who has used your expertise to create a commercial product – you probably realise that you need to market your business. Yet you may be reluctant to hire a marketing agency. Concerns over “sales-y” approaches, costs, or even doubts about the real benefits can make outsourcing feel daunting.
As a healthcare-only marketing agency, Splice Marketing understands these hesitations. But we believe the advantages of partnering with an agency that knows your industry are clear. Let’s explore why entrusting your marketing to professionals can transform your business—and why Splice Marketing is uniquely positioned to help.
Let’s look at a few of them.
Expertise tailored for healthcare
You treat patients within your scope of professional expertise. When they need other skills to enhance their care, you refer them to the relevant professional.
You do that in your business too, especially as it grows. You’ll consult an accountant or a lawyer because you recognise their role in keeping your business protected and profitable.
You can think of a marketing agency in the same way. We have a breadth and depth of expertise that an interested amateur simply cannot match.
That includes understanding:
- Understanding Patient Concerns: Effective healthcare marketing goes beyond general messaging; it involves tapping into patient emotions, addressing their concerns, and delivering information in a way that’s both empathetic and accessible.
- Digital Healthcare Expertise: Patients rely heavily on symptom-based searches and online reviews when choosing providers. As experts in healthcare SEO, we craft strategies that ensure your practice ranks for relevant searches, positioning you where patients are actively looking.
- Constantly Evolving Technical Knowledge: From Facebook’s latest algorithm update to Google’s healthcare search standards, Splice Marketing stays on top of digital trends so you don’t have to.
- Health and digital literacy: we offer a balance of empathy and accessibility when writing for your patient audiences. For web development, we also focus on web accessibility guidelines
- Delivering the latest marketing strategies: Our team invests heavily into professional development so we are always offering the latest strategies to our clients to help them achieve success.
- In-Depth Regulatory Knowledge: Healthcare compliance is complex. Many professionals don’t realise the extent of their obligations under AHPRA’s advertising standards or the TGA’s Advertising Code. Our team is trained to develop campaigns that are innovative yet compliant, so you can reach patients without risking penalties.
Innovative strategies
If you have a patient with ongoing needs, you plan their care to maximise its effectiveness and ensure you’ve covered all the bases. You don’t take an ad hoc approach because you know it’ll be hit-and-miss.
The same is true with marketing. A good agency will listen to you carefully and then develop a strategic marketing plan that bolsters your business. Strategies such as:
- Advanced Audience Targeting: Using techniques like geo-targeting, AI-based patient segmentation, and retargeting, we ensure your practice stays top of mind, especially for local and high-value patients.
- Strategic Content to Build Trust: Our content strategy includes educational blogs, patient testimonials, and treatment FAQs that position you as an authority. This trust-building approach brings value to your patients and establishes you as a reliable resource.
- Real-Time Data and Adaptability: Splice continuously monitors your campaigns, using data to refine messaging, adjust budgets, and enhance performance. Our proactive approach means we’re always adapting to what’s working best for you.
Just as you maintain your skills through CPD, we maintain ours. We stay up to date with the latest marketing trends and tools. And we’ve got a creative team who can bounce ideas around. That means we can create innovative messages and marketing strategies that you may struggle to achieve on your own.
Comprehensive, multidisciplinary marketing approach
Splice Marketing is more than just a “one-person show.” With specialists across all facets of digital and healthcare marketing, we bring a full spectrum of skills:
- Strategic and compliant healthcare marketing
- Branding and messaging
- Content creation
- Healthcare copywriting
- Graphic design
- Website design – including accessibility considerations
- Google ads and Facebook ads
- Search engine optimisation
- Social media marketing.
We’ve also worked with numerous clients across the healthcare sector. That means we can draw on considerable experience when formulating our advice to you or executing agreed plans.
Saving time
The University of Melbourne reports that a third of Australians feel under chronic time stress. You’re a professional with a demanding job – and you need time to focus and perform at your best.
In primary care, greater time pressure has been shown to lead to reduced diagnoses and increased need for follow-up care. Similarly, dentists’ diagnostic performance has been found to decline when under time pressure.
Consider the opportunity cost of DIY marketing. Time away from clinical practice could mean missed diagnoses, or reduced patient satisfaction due to delayed follow-ups. Outsourcing to Splice Marketing allows you to focus on your practice, knowing your marketing is handled by experts who understand your goals.
Professional content and storytelling that connects
Patients today want more than a transactional experience; they seek providers they trust. High-quality, story-driven content not only attracts patients but fosters long-term loyalty.
- Engaging Storytelling: We use narratives that highlight patient successes, clinic milestones, and provider insights to create a brand story that resonates. From case studies to testimonials, storytelling helps patients see the value you bring to their lives.
- Visual Branding: Our graphic designers and videographers bring your brand to life through logo design, colour palettes, and videos that communicate professionalism and trustworthiness.
Splice Marketing has a large team of trained graphic designers, videographers, photographers, medical copywriters and content creators. That team generates high-quality campaigns and visuals that bring your brand alive and help you stand out from the competition. Our combined experience will save you lots of time.
Compliance
In Australia, healthcare advertising is tightly regulated. Depending on who you are and what you offer, you may have to comply with AHPRA’s advertising rules or the TGA Advertising Code or both. You might have to abide by additional requirements if you’re providing cosmetic surgery or prescribing medicinal cannabis. And you’re also covered by Australian consumer law.
Those rules are complex, intricate and often subjective. In our experience, very few healthcare professionals understand their obligations here – despite potentially serious penalties for non-compliance.
As healthcare marketing experts, the Splice team receives regular training on compliance issues from regulation agencies or lawyers with relevant expertise.
Ready to see how Splice Marketing can help you grow?
If you’re beginning to recognise that you don’t have the time or skills to market your practice well, then it’s time to hire an agency.
Splice Marketing is a boutique agency focused on the healthcare sector. We believe in what you do and delight in helping your business thrive. We work hard to develop a strong relationship with you, learn about your business and be a sounding board for you as you grow your practice.
We don’t talk in marketing jargon and we believe marketing is an investment that should generate a return in terms of increased patient numbers or product sales. We’re transparent about your marketing metrics and we’re agile enough to adjust our sails if the data shows we need to do so.
Let’s Start With a Conversation: Book your free 30-minute consultation to outline your needs, discuss your goals, and explore how our healthcare expertise can help you attract and retain more patients.
