Facebook Ads Campaign Management
Jimboomba Chiropractic are a private billing practice in Jimboomba, QLD.
From August to September 2018.
The Challenge:
Jimboomba Chiropractic wanted to treat more patients and show them the value of chiropractic care.
We needed to increase brand recognition and position Jimboomba Chiropractic as a preferred provider of chiropractic care.
Google was flooded with competitors making it costly to run Google ads to attract more patients. Facebook proved to be the obvious answer.
The Process
How we drove leads from Facebook to Jimboomba Chiropractic:
Provide a Low Barrier Entry
Created an offer that would allow our client to break even on ad spend and provide a low barrier entry for prospective patients tp try chiropractic care.
Compliance
Ensured the offer was compliant with industry guidelines with a website privacy policy, disclaimers, and terms and conditions.
Used Visually Appealing Imagery
Created visually stunning imagery to support the ad copy which was branded and used real imagery of the Chiropractic at Jimboomba Chiro.
Experimented With Ad Variations
Tested different versions of ad copy, adding more budget to the ad copy that was receiving the most engagement on Facebook.
Included a Lead Call Back Process
Set up a lead call back process so that any lead that took up the offer in Facebook was contacted within 2 hours and booked in for an appointment.
Monitored the Ads
Monitored and adjusted the ads daily to ensure maximum results from the ads.
Expertly Crafted Ads & Content
The Results
Within just 1 month of the Facebook ad campaign going live, Jimboomba Chiropractic received:
The Summary
Jimboomba Chiropractic increased brand awareness and expanded their patient numbers through carefully targeted Facebook ads.
- Jimboomba Chiropractic saw 35 new leads, and;
- 20 new patients
- 8 patients purchased a membership
- Generated a total revenue of $19,000 from the campaign.
