Deep Heat is an iconic Australian brand that has been providing quality pain relief products for over 60 years. The company’s Deep Heat and ICE product ranges have a variety of joint and muscle health solutions, including creams, gels, patches and sprays. Deep Heat has also recently introduced oral pain relief to its extensive product portfolio.
The Goal
Splice Marketing was engaged by Deep Heat to enhance brand awareness and integrity. The primary focus was to achieve the following benchmark goals on a monthly basis:
- Increase Reach
- Increase Engagement Rate
- Increase Website Traffic
Organic and Paid Social Media Marketing
Results driven stratey
- Optimisation of Deep Heat Facebook and Instagram platforms,
- Content plan development containing a variety of product, motivational and educational content,
- Monthly social content creation, including 9 x Facebook posts and 7 stories,
- 3 Facebook ad campaigns promoting ICE, Deep Heat and Pain Relief product ranges,
- Advertising management including monitoring and optimisation of campaigns to maximise reach, educate and engage the relevant target audiences,
- Tracking of digital activities, comprehensive analysis of results, and action plans for consistently improving upon these results.
The Results
Through a targeted social media marketing strategy, organic content and paid campaigns, Deep Heat achieved significant brand awareness, website traffic and engagement over a 90 day period.
% increase in social media reach
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% increase in website users from organic social media
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% increase in website users from social media
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% increase in website users
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% in website conversions from organic social media traffic
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% website engagement rate from paid social media traffic
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