In the ever-changing world of social media, staying ahead of platform updates is essential for ensuring your content remains effective and engaging.
Instagram’s latest update introduces a shift from the traditional square post format to a rectangular design. This change, which has already started rolling out to accounts, offers new opportunities for healthcare professionals looking to enhance their presence on the platform.
What does this change mean for healthcare professionals?
The new rectangular format (1080 x 1350px) provides more space for storytelling, which is a powerful tool for engaging your audience. Whether you’re sharing patient success stories, promoting services, or educating your followers on important health topics, the additional canvas allows for greater visual impact.
This update might feel disruptive initially, but adapting to the change can help your practice or organisation maintain a polished and professional image on Instagram. By designing content specifically for this new format, you can stand out in a competitive feed and ensure your message resonates with your audience.
Benefits of embracing the new format
Adjusting your Instagram strategy to align with this update can bring significant advantages, including:
- Improved storytelling: The taller format provides more space to display critical details, whether it’s in an infographic, a carousel post, or a single image. This is especially useful for conveying complex health information in an accessible way.
- Enhanced engagement: Content optimised for the updated design is more likely to capture the attention of scrolling users, increasing likes, shares, and comments.
- Professional appearance: By tailoring your visuals to the latest platform specifications, you ensure your posts look professional and up-to-date.
Need support with your content marketing?
At Splice Marketing, we specialise in helping healthcare professionals navigate the complexities of digital marketing. Whether you’re looking to optimise your Instagram strategy, create engaging content, or drive greater visibility for your services, we’re here to help.
If you’d like to discuss how you can leverage Instagram’s updates to grow your practice, contact us today.
