Programmatic advertising uses AI and data insights to automatically buy digital ad space in real-time, based on your audience’s:
● Location
● Content preferences
● Interests.
It allows healthcare brands to deliver relevant, compliant messaging across a wide range of platforms – from mobile apps and news sites to connected TVs and digital billboards.
At Splice Marketing, we use programmatic ads to increase visibility and drive meaningful results for healthcare businesses.
Target people actively researching symptoms, treatments or health services.
Display, video, audio, in-app, in-game and digital-out-of-home (DOOH).
Optimise your spend by showing ads only when and where they’re most likely to convert.
Shift strategy on the fly based on performance data.
Contextual targeting that doesn’t rely on third-party cookies.
Our programmatic campaigns are built using industry-leading tech and healthcare-specific strategies:
A good programmatic advertising partner knows how to maximise your reach across digital platforms – without wasting your budget.
But you need more than that. As a registered health professional, you need an agency that ensures your advertising remains fully compliant with AHPRA and TGA regulations across every platform and format.
While programmatic ads offer powerful benefits – like precision targeting and scalable reach – they also carry risks if not handled correctly.
Splice Marketing’s team of healthcare marketing specialists are trained in AHPRA and TGA advertising guidelines. We ensure that every piece of creative and every ad placement meets Australia’s strict healthcare marketing regulations.
The result? High-performing campaigns that don’t jeopardise your business.
When you engage us to manage your programmatic advertising, we start by clarifying your business goals – are you seeking to raise brand awareness, drive bookings or reach new patient segments. From there, we identify the most effective channels and formats to reach your audience, including display, video, native, or digital out-of-home.
We then craft a strategic campaign plan, building compelling creative assets and targeting criteria designed to maximise performance. With continuous optimisation and real-time data insights, our programmatic ads help you build visibility, drive conversions, and grow your healthcare business efficiently and compliantly.
The Splice team are obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team of 20+ brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands.
As well as our core marketing growth team (the team to your right), we partner with:
– Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
Our programmatic campaigns deliver outstanding results, supercharging brand awareness, educating the right audiences, and increasing lead conversions.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
