How Myospots scaled globally with Splice Marketing

A Splice Marketing Growth Insight

When Myospots first launched, they had a compelling product and a powerful mission: improve oral posture and breathing through myofunctional therapy. But like many health product innovators, they faced a common question: how do you turn a great idea into a scalable business?

Their market was niche. Their audience wasn’t entirely educated on the product category. And growth required more than just ads. It needed a solid grasp of unit economics, performance marketing, and brand credibility.

That’s where Splice Marketing stepped in.

Today, Myospots is a thriving health brand with a strong global trajectory, trusted by health professionals, and backed by a scalable marketing model that balances customer acquisition with long-term profitability.

Here’s how we helped them do it.

The starting line: big ambition, complex market

Myospots created a unique dissolvable spot that adheres to the roof of the mouth and encourages tongue elevation—a key myofunctional therapy exercise. Scientifically backed and clinician-approved, the product had huge potential across multiple audiences: speech pathologists, ENTs, orthodontists, parents, and even direct-to-consumer markets.

But potential doesn’t equal sales.

The challenges:

• Low brand awareness in a crowded global health e-commerce market
• A need to educate healthcare professionals and consumers about orofacial myology
• No clear growth framework for customer acquisition costs (CAC), lifetime value (LTV), or return on ad spend (ROAS)

Our job was to help them move from “early traction” to scalable growth without losing sight of profitability or compliance.

Step 1: Laying the groundwork with unit economics

At Splice, we believe that healthcare marketing isn’t just about creative. It’s about commercial outcomes.

We began by working closely with the Myospots team to identify:

• LTV by customer type (clinics vs. consumers)
• Top-performing markets and personas
• Break-even points per product order and reorder

“Once we had the economics mapped, we could see what was working—and what needed rethinking. For instance, some international campaigns had high engagement but weren’t profitable. Others, like practitioner-targeted funnels, had lower volume but significantly higher LTV.”— Matt, Splice Growth Strategist

This insight allowed us to stop guessing and start scaling.

Step 2: Building a trusted brand in a niche space

In healthcare, credibility is currency. That’s why our next priority was to position Myospots as the category leader in orofacial myology tools.

We developed a messaging strategy that spoke to both professionals and everyday users:

• For professionals: clinical validation, ease of use, patient outcomes
• For consumers: better breathing, improved sleep, better focus

We redesigned key landing pages, optimised their product listings, and launched a suite of educational content including:

• Blog posts explaining the science
• Downloadable guides for practitioners
• Webinars and interviews with allied health professionals
  

“When people understand the why behind your product, trust follows. That’s even more true in healthcare, where education drives conversions.” — Ellie Bakker, CEO, Splice Marketing

Step 3: Performance marketing that fuels scale

With the brand in a strong position and metrics in place, we moved into growth mode.

Our omni-channel strategy included:

• Meta Ads to increase brand & product awareness, as well as re engage users who have shown an interest in their products 
• Google Search Ads targeting high-intent phrases like “tongue posture therapy”
• Remarketing emails to reduce cart abandonment

We continuously optimised campaigns based on:

• CAC and ROAS benchmarks
• Engagement by persona
• Conversion rates on key pages.

The winning combo? An omni-channel campaign approach. 

View full case study here 

The results: global brand, scalable model

In just a few months, Myospots transformed from a niche product to a globally recognised brand with a reliable path to profitability.

Key metrics:

View full case study here 

Key wins:

• Expanded international presence, with new customers in the US, UK and Japan
• Elevated brand awareness through organic search, in-depth content, and partnerships
• Consistent revenue growth, supported by optimised funnels and repeat purchases

And most importantly—they’re no longer guessing.

Every marketing dollar is now tied to real metrics: CAC, LTV, gross margin, and reorder rate as a result of comprehensive tracking managed by the Splice Marketing team, with paid, organic, social, referral and third party traffic monitored and reported on. 

Lessons for other healthcare eCommerce brands

Want to scale? Start with your numbers.

Before you pour more money into ads, make sure you’ve answered:

• What’s your break-even CAC?
• Which services/products have the highest margin?
• Where’s your highest LTV hiding?

Then build a strategy that aligns your marketing spend with profitable outcomes.

“Great healthcare marketing doesn’t just look good—it performs. That’s the power of pairing data with creativity.” — Ellie Bakker, CEO, Splice Marketing

Ready to grow like Myospots?

If you’re a healthcare business ready to scale sustainably, it’s time to partner with a growth team that gets it.

Book your free growth strategy session today and let’s map your growth trajectory using the metrics that matter.