Located in the heart of Surfers Paradise, My Doctors Clinic is a multidisciplinary healthcare provider offering a wide range of general practice services, allied health, cosmetic treatments, complementary medicines and an onsite compounding pharmacy.
Surrounded by the energy of a bustling tourist hub, they service 6,000–7,000 patients per week, including visitors and loyal locals. But despite their comprehensive offering, the clinic faced low awareness around key services and needed a more strategic approach to build market visibility and drive conversions.
My Doctors Clinic partnered with Splice Marketing to address several critical challenges:
Their goal was clear: boost bookings, drive pharmacy sales, and cement their reputation for premium, multi-service healthcare.
Over a focused three-month period (November 2024–February 2025), Splice Marketing delivered a fully integrated branding and marketing strategy that included:
Messaging was tailored to highlight:
Using targeted Google Ads campaigns aligned with patient search intent, we:
We rolled out a fresh, strategic social media content plan that included:
The content leveraged a professional but approachable tone, consistent with their brand vision and complied with TGA and AHPRA guidelines.
Over a 3-month period:
We love helping a healthcare brand like My Doctors Clinic turn their untapped potential into tangible growth.
If you’re keen to boost your practice’s visibility, increase patient engagement, and drive measurable results, Splice’s strategic expertise and integrated approach offers a proven pathway to success.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
