If you’re a physiotherapist, speech pathologist, dietitian or a multidisciplinary practice, then effective marketing can help you benefit from the growing demand for allied health services.
Our growth strategy unpacks your business direction and identifies the marketing tools to get you there. Having done this important groundwork, we can then market your services so your ideal clients choose you.
We are a specialist healthcare marketing agency with proven results in growing allied health practices. We do this through effective and compliance focused marketing strategies and applying our unique and agile marketing processes.
Our Digital Insights Report provides unique answers. Discover insights into thriving Physio Practices.
Feeling like you're getting lost in a sea of competitors? We can help you find your unique point of difference and create a strong brand to help you stand out and attract patients.
We help you sustain demand for your services, avoiding the stress of being too busy as well as the financial strain of being too quiet.
Our integrated marketing approach gives you a consistent presence across digital channels.
If you're stagnating, it’s time for a makeover. We can help by refreshing your image and rebranding your services.
Time may be the biggest problem you face. There’s just too much to do. Let us take marketing off your plate.
A marketing strategy is vital. Whether you need a digital strategy, go-to-market strategy or growth strategy, we can help. Our marketing strategies are tailored to your needs, helping you grow your practice by acquiring and retaining patients.
A website is where most patients first meet you and decide if you’re a good match. Your website needs to reflect your culture and values to encourage prospective patients and referrers to use you. Your website should be a place of education and access to your services. We help you turn a normal website into a website that converts visitors into bookings.
Content is the cornerstone of your marketing, enabling you to educate your patients and demonstrate your credibility. We create content that’s specific to your business, expresses your personality and complies with industry standards. We offer a range of content options from ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles. Our healthcare copywriter, Beth, has years of experiencing writing health-related articles.
The right tech stack can help advance your practice and marketing efforts. We give you access to world-leading technology and marketing programs to automate, systemise and excel your marketing campaigns.
Your website needs to rank highly in Google and other search engines so patients can find you. SEO is a carefully planned, ongoing activity as good rankings develop over time. And a necessary digital investment.
We leverage social media to educate and engage your audiences, helping them connect with your services on a deeper level. Through platforms like Facebook, Instagram, LinkedIn, TikTok, Google Business and YouTube, we showcase the personality and people behind your practice as well as sharing factual health content that answers their common questions and concerns. Additionally, our targeted ad campaigns reach the right audience at the right time, ensuring your message resonates and attracts those seeking the care you offer.
Our PPC advertising services—including Google Ads, social media campaigns and programmatic advertising—are designed specifically for healthcare professionals to reach and engage prospective patients. We target audiences precisely by location and demographics, ensuring your ads are seen by those actively seeking your healthcare products or services. Even with a smaller advertising budget, we focus on optimising every dollar to increase patient bookings and drive measurable results, helping your practice grow efficiently through paid media.
We spark interest in your practice from prospective patients or old ones who’ve drifted away through acquisition and retention activities. Acquisition marketing drives people to your practice and retention nurtures patients once they've had their first initial consult so they continue to return.
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Our services are tailored to meet the needs of healthcare practices at every stage of growth.
For those just starting or wanting to test the waters with local marketing, we offer a Start-Up Program designed to build brand awareness and drive patient enquiries at an accessible entry-level investment. This is ideal if you’re looking to establish a local presence or trial the impact of healthcare marketing.
For practices ready to scale, we offer comprehensive Growth Programs that support your expansion goals—whether you’re adding more staff, introducing multidisciplinary services, or opening additional locations. These programs are fully customised to fuel sustainable growth and maximise your reach.
We’d be happy to discuss your specific goals and outline a plan that fits your budget and objectives. Book a free consultation with us to explore which program aligns best with your practice’s needs and ambitions.
Our goal is to make the process as seamless and efficient for you as possible, so you can stay focused on patient care. At the outset, we’ll work closely with you to understand your goals, your practice’s unique strengths, and any specific preferences which might require 3-4 hours of your time in the first month or so. Once we’re aligned, our team takes the reins to develop, execute, and refine your marketing strategy, reducing your time to 1-2 hours a month.
Throughout the partnership, we keep communication open and clear. You’ll receive regular updates, insights, and performance reports, so you’re always informed without being bogged down by the details. Should any approvals or feedback be needed, we’ll ensure it’s quick and easy for you to provide input when it matters most.
With Splice Marketing, you’ll enjoy the benefits of a dedicated healthcare marketing team handling the heavy lifting, while your effort stays minimal and focused on what you do best.
Success at Splice Marketing is all about delivering real, measurable results that drive your practice forward. We use our proprietary tool, Splice Live, to track and showcase every key performance metric in real-time. This platform gives you 24/7 visibility into your marketing metrics—allowing you to see exactly how your campaigns are performing whenever you like.
Each month, you’ll receive an automated report summarising your progress, and every 90 days, we conduct a comprehensive review to assess what’s working and where we can further optimise. Our account managers are always available to meet, discuss strategy, and answer any questions you may have, ensuring your marketing remains aligned with your evolving goals.
With Splice Marketing, success is not just monitored; it’s made fully transparent and consistently optimised for growth.
We’ve worked with a range of allied health professionals from audiologists to chiropractors, physiotherapists, osteopaths, dietitians, podiatrists and speech pathologists.
The success we’ve achieved for your peers can easily be applied to all fields of allied health including:
At Splice Marketing, we believe in a collaborative, step-by-step approach that aligns your marketing strategy with your practice’s unique goals. Here’s what you can expect when working with us:
Working with Splice means having a committed partner who not only understands the nuances of healthcare marketing but also values transparency, collaboration, and measurable growth at every stage.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
