Chronic Pain Australia is a non-profit, volunteer-driven organisation dedicated to advocating for the 3.6 million Australians living with chronic pain. The charity works to reduce social and economic barriers faced by individuals with chronic pain, providing education, resources, and support to improve their quality of life.
CPA receives Splice Marketing’s inaugural MAP
In 2024, Chronic Pain Australia received $25,000 of in-kind marketing support through Splice Marketing’s inaugural Marketing Assistance Project (MAP).
The Goal
Splice Marketing partnered with Chronic Pain Australia to develop and execute a campaign for Kids in Pain, an initiative focused on supporting children experiencing chronic pain and their families.
1 in 5 children lives with chronic pain.
(According to 2024 systematic review and meta-analysis of 119 studies involving over 1 million children.)
The primary objectives of this campaign were to:
- Increase awareness by driving traffic to the Kids in Pain landing page and maximising resource downloads.
- Expand the Kids in Pain database, building a strong community of engaged individuals seeking support and solutions.
- Develop a sponsorship prospectus to attract funding for further outreach and the development of critical resources.
Kids with chronic pain miss 22% of their schooling – that’s 1 day per week
The process
Splice Marketing delivered a comprehensive, bespoke, marketing package designed to raise awareness, engage audiences, and secure long-term support for the Kids in Pain initiative. This included:
Branding & identity
We developed a new logo and visual identity to establish a recognisable and credible brand for Kids in Pain.
Sponsorship prospectus
We created a compelling prospectus to attract potential sponsors and secure funding for future campaigns and resources.
Strategic campaign development
We designed and implemented a multi-channel campaign strategy focused on digital outreach and community engagement.
Website & landing page
We designed and developed a dedicated Kids in Pain landing page to centralise resources and drive conversions.
Meta advertising (Facebook & Instagram)
Ran a 30-day paid ad campaign with a $1,000 click budget to maximise reach and engagement, coinciding with the Kids in Pain Awareness Week.
Content creation
We produced high-quality videography and photography to enhance storytelling and connect with audiences emotionally.
Organic social media
We designed social media post templates to support ongoing organic engagement and outreach.
Ebook
We interviewed parents and clinicians to create a downloadable ebook, Parenting through Pain, which provided valuable insights and support for parents and carers of children experiencing chronic pain.
Email nurture sequence
We developed an email sequence to maintain engagement, deliver additional resources, and encourage ongoing interaction with the Kids in Pain initiative.
The Results
In just 30 days and on a click budget of $1,000, Splice Marketing’s strategic and creative execution delivered excellent results:
Reach:
people engaged with the campaign content
Video views:
views across campaign assets
Impact
The campaign successfully raised awareness, expanded the Kids in Pain community, and laid the groundwork for future funding opportunities.
Then there’s the intangible impact. Highlighting the reality of life for kids in chronic pain helped to validate their experiences, improve support and reduce isolation.
For the Splicers, this was a heartfelt project – a valuable opportunity to use our marketing prowess to support children and families in difficult circumstances.
By creating a strong brand identity, engaging content, and a targeted digital strategy, Splice Marketing helped Chronic Pain Australia increase its impact and reach more families in need.
Testimonial
Kellie Jade Ellis - General Manager - Chronic Pain Australia
Splice Marketing’s Marketing Assistance Package has been instrumental in advancing Chronic Pain Australia’s mission to support and advocate for people living with pain. With their generous grant, we were able to launch the Kids in Pain (KIP) initiative, a crucial campaign aimed at breaking the silence around childhood chronic pain. Their expertise and support helped us reach a wider audience, raise awareness, and provide much-needed education and resources to families, healthcare professionals, and policymakers.
The impact of the Kids in Pain campaign has been profound. For too long, the voices of children living with chronic pain have gone unheard. Through this initiative, we have not only shed light on the struggles these children and their families face but have also taken steps towards meaningful change. We’ve seen increased engagement from parents, healthcare professionals, and educators, all eager to learn more and advocate for better care. This campaign has strengthened our community and reinforced the need for early intervention, improved support systems, and greater public awareness.
Working with Splice Marketing has been an incredible experience. Their team truly understands the challenges faced by health organisations like ours and worked with passion, professionalism, and innovation to bring our vision to life. From strategy to execution, they were collaborative, responsive, and deeply committed to our cause. Their expertise not only amplified our message but empowered us to continue driving change for children with chronic pain.
Thanks to Splice Marketing, we are one step closer to ensuring that no child suffering from chronic pain is left unheard or unsupported.
