Website and Social Media & Content Package
Cherbourg Regional Aboriginal & Islander Community Controlled Health Service (CRAICCHS)
provides a bulk billing GP clinic, and service centre of holistic health, wellbeing and community support to the Cherbourg and South Burnett Communities.
Client goals included:
CRAICCHS goal was to establish a strong Facebook presence and loyal following in order to connect with and provide better accessibility to the people in the Cherbourg and South Burnett Communities.
At the time of engaging Splice Marketing, CRAICCHS didn’t have a Facebook page. They required support setting up their main Facebook page, location pages, creating an instantly recognisable brand and publishing regular content to the platform.
Splice Marketing held a marketing workshop with CRAICCHS to identify marketing priorities. These included:
Building Brand Awareness
Creating a strong recognisable brand for CRAICCHS services in Cherbourg and Kingaroy to attract patients.
Social Media Following
Creating a loyal social media following with strong engagement.
Creating a highly visual and easy to navigate website with online booking forms and educational content.
Strengthening CRAICCHS's reputation and awareness within the local community.
To achieve TBSCs marketing priorities, Splice Marketing delivered on the following marketing activities:
Based on CRAICCHS goals and target audience, we created a six month content plan containing a mixture of blogs, infographics, videos and Facebook posts (with static and animated graphics). The content was educational, and created with the intention of driving engagement and building CRAICCHS reputation.
Each month we delivered:
Expertly Crafted Facebook Posts
Social Media Results
Website Design and Development
Splice held a website workshop with CRAICCHS to identify key messaging, website goals, website artwork (colours and themes), user journey mapping, required pages and layout.
- The creation of a modern, stand out website that appealed to the identified audience
- The creation of easy navigation by segmenting website content and user friendly page layouts
- The improved communication of the value and culture CRAICCHS offer their patients. Creation of stronger call to actions to increase bookings and calls from the website
- The option for live chat
- The development of contact forms
- Creation of clinic calendars
- Creation of a news page containing search functionality
- Onsite optimisation for improved search functionality
- Securing the site with an SSL certificate
- Setting up analytics to monitor website performance over time
Through targeted social media marketing efforts and a new website direction & development, CRAICCHS grew their following and increased exposure to their services.
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It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.