Case Study

CRAICCHS

Website and Social Media & Content Package

Cherbourg Regional Aboriginal & Islander Community Controlled Health Service (CRAICCHS) provides a bulk billing GP clinic, and service centre of holistic health, wellbeing and community support to the Cherbourg and South Burnett Communities.

Client goals included:

The Process

Splice Marketing held a marketing workshop with CRAICCHS to identify marketing priorities. These included:

Building Brand Awareness

Creating a strong recognisable brand for CRAICCHS services in Cherbourg and Kingaroy to attract patients.

Social Media Following

Creating a loyal social media following with strong engagement.

Website Creation

Creating a highly visual and easy to navigate website with online booking forms and educational content.

Building Reputation

Strengthening CRAICCHS's reputation and awareness within the local community.

To achieve TBSCs marketing priorities, Splice Marketing delivered on the following marketing activities:

Social Media

Based on CRAICCHS goals and target audience, we created a six month content plan containing a mixture of blogs, infographics, videos and Facebook posts (with static and animated graphics). The content was educational, and created with the intention of driving engagement and building CRAICCHS reputation.

Each month we delivered:

Expertly Crafted Facebook Posts

Social Media Results

0
% increase in total organic search
0
% increase in Facebook following
0
% increase in total monthly reach
0
% increase in total paid search

Website Design and Development

Splice held a website workshop with CRAICCHS to identify key messaging, website goals, website artwork (colours and themes), user journey mapping, required pages and layout.

Website Results

0
% increase in website users
0
% increase in website sessions
0
% decrease in website bounce rates
0
% increase in session duration

The Summary

Through targeted social media marketing efforts and a new website direction & development, CRAICCHS grew their following and increased exposure to their services. 

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