Health & Medical Marketing Agency

Case Study


Website and Social Media & Content Package

Cherbourg Regional Aboriginal & Islander Community Controlled Health Service (CRAICCHS) provides a bulk billing GP clinic, and service centre of holistic health, wellbeing and community support to the Cherbourg and South Burnett Communities.

Client goals included:

The Process

Splice Marketing held a marketing workshop with CRAICCHS to identify marketing priorities. These included:

Full Managed Marketing - The Brisbane Spine Clinic

Building Brand Awareness

Creating a strong recognisable brand for CRAICCHS services in Cherbourg and Kingaroy to attract patients.

Full Managed Marketing - The Brisbane Spine Clinic

Social Media Following

Creating a loyal social media following with strong engagement.

Website and Social Media & Content - CRAICCHS

Website Creation

Creating a highly visual and easy to navigate website with online booking forms and educational content.

Full Managed Marketing - The Brisbane Spine Clinic

Building Reputation

Strengthening CRAICCHS's reputation and awareness within the local community.

To achieve TBSCs marketing priorities, Splice Marketing delivered on the following marketing activities:

Social Media

Based on CRAICCHS goals and target audience, we created a six month content plan containing a mixture of blogs, infographics, videos and Facebook posts (with static and animated graphics). The content was educational, and created with the intention of driving engagement and building CRAICCHS reputation.

Each month we delivered:

Expertly Crafted Facebook Posts

Social Media Results

% increase in total organic search
% increase in Facebook following
% increase in total monthly reach
% increase in total paid search

Website Design and Development

Splice held a website workshop with CRAICCHS to identify key messaging, website goals, website artwork (colours and themes), user journey mapping, required pages and layout.

Website Results

% increase in website users
% increase in website sessions
% decrease in website bounce rates
% increase in session duration

The Summary

Through targeted social media marketing efforts and a new website direction & development, CRAICCHS grew their following and increased exposure to their services. 

Book Your Free Marketing Consultation

It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.

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