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Case Study

Transforming Dr Joshua Yee’s patient acquisition strategy

The Challenge

Dr Joshua Yee is a procedural GP in Adelaide with subspecialty training in skin cancer and spinal conditions.

It became clear to Dr Yee that he needed to create a sustainable pipeline of patients. That’s when he approached Splice Marketing for branding, website development and Google Ads.

Dr Yee aimed to:
  • Create a compelling brand identity
  • Enhance his online visibility
  • Convert patients through organic search and paid ads. 
Dr-Yee
Dr Yee Website

The Process

Splice Marketing undertook a comprehensive approach combining strategic brand development, professional website optimisation, and targeted Google Ads management:

  • Brand development (early 2024): Splice established a clear, cohesive, and engaging brand identity for Dr Yee, differentiating him in a competitive healthcare market.
  • Website design & development (mid-2024): The new website was meticulously crafted to provide an intuitive, informative user experience, optimised for both desktop and mobile visitors.
  • Launchpad retainer – Google Ads (January 2025): Recognising the critical synergy between organic and paid digital marketing, Splice initiated a targeted Google Ads campaign to complement the newly established organic strategy.

Expertly crafted assets

Throughout the partnership, Splice Marketing developed a series of compelling assets, including professional website visuals, strategic ad creatives, and tailored content. These all complied with AHPRA’s strict healthcare marketing guidelines.

The Results

The integrated digital marketing approach produced outstanding month-on-month improvements.
From January 2025:

Total website conversions:

0 %
increased

Website sessions:

0 %
grew

Total users:

0 %
expanded

Engaged sessions:

0 %
improved

Bounce rate:

0 %
decreased, demonstrating significantly enhanced user experience.

Engagement rate:

0 %
rose, indicating deeper patient interaction and satisfaction.

These substantial improvements highlight the effectiveness of strategically combining organic SEO and targeted paid advertising, setting a new standard for digital performance within healthcare practices.

Ready to transform your practice?

Discover how Splice Marketing’s integrated and compliant digital solutions can achieve measurable growth for your healthcare practice. Contact our expert team today to discuss your objectives and start your journey toward enhanced digital success.

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