Focused Health Care is an Australian leader in-home care services in Brisbane and Townsville.
They are owned and operated by Registered Nurses giving them an in-depth understanding of their clients’ medical and emotional needs.
Their offerings are built around providing their clients with high-quality clinical care, flexible services, and a personalised touch.
Focused Health Care engaged Splice Marketing in November 2019 to help them achieve the following marketing goals:
To achieve SpeechEase’s marketing priorities, Splice Marketing delivered on:
Our process at Splice Marketing was to improve Focused Health Care's digital foundations. We started with the redesign and development of their website and creating new copy to portray Focused Health Care's key points of difference in order to convert more leads. We installed analytics on their website to measure the conversion rate and to predict future enquiries.
A Privacy Policy compliant with industry regulations was added to the website.
To streamline marketing efforts and generate a predictable number of leads each week, Splice Marketing created and executed inbound marketing funnels including assets such as blog articles, online advertising, landing pages, email nurturing sequences and remarketing activities. Two lead generation campaigns were set up including one for disability services and the other for aged care services.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
