The Challenge
SpeechEase were finding it a challenge to attract and convert the desired number of appointment bookings each week. The team expansion at each location meant they needed to attract and retain more clients to fill their therapists’ calendars.
The frustration SpeechEase faced was that they didn’t have the knowledge or time to invest in digital marketing but knew it was essential to their growth. They wanted to increase their organic ranking on Google and update their social media pages regularly but these were both things which were a struggle to prioritise.
They were looking for an agency who could take over their digital marketing, while ensuring the marketing material was compliant. They were also after support with offline marketing activities such as doctor and child care visits.
Client Goals
- Attract and convert leads
- Fill appointment calendars
- Increase organic SEO
- Improve social media presence
What's included
To achieve SpeechEase’s marketing priorities, Splice Marketing delivered on:
Digital Audit
Digital audit of their website, SEO and social media channels.
Messaging
Brand message development and campaign messaging.
Inbound Marketing
Inbound Marketing Strategy including: buyer persona’s, 6 month content plan and strategic priorities.
Search Engine Marketing
SEO marketing strategies moving Speech Ease from page 5 to page 1 in 6 months.
Social media marketing
Social media marketing, advertising and community management.
Content Marketing
Content development: blogs, social media posts, videos, posters, landing pages and eBooks.
Email marketing
Email marketing to retain patients.
Metrics
Tracking and reporting of all digital activities.
The process
To achieve SpeechEase’s marketing priorities, Splice Marketing delivered on:
Objective 1
Creating a strong, recognisable brand for speech therapy services within Townsville and Mackay to attract client and referrals.
Objective 2
Creating a scalable practice automating and streaming marketing activities to achieve best results.
Objective 3
Strengthening referral networks to encourage referrals from GPs and support coordinators (NDIS).
Expertly Crafted Design Assets
