Medical Marketing Agency

Case Study

Growth marketing for a
speech therapist

SpeechEase-full-marketing-campaign-case-study

Client Challenges

SpeechEase were finding it a challenge to attract and convert the desired number of appointment bookings each week. The team expansion at each location meant they needed to attract and retain more clients to fill their therapists’ calendars.

The frustration SpeechEase faced was that they didn’t have the knowledge or time to invest in digital marketing but knew it was essential to their growth. They wanted to increase their organic ranking on Google and update their social media pages regularly but these were both things which were a struggle to prioritise.

They were looking for an agency who could take over their digital marketing, while ensuring the marketing material was compliant. They were also after support with offline marketing activities such as doctor and child care visits.

Client Goals

Attract and convert leads

Fill appointment calendars

Increase organic SEO

Improve social media presence

The Design Assets

Speech Pathologist Marketing Material

To achieve Speech Ease's marketing priorities,
Splice Marketing delivered on:

Digital Audit

Marketing Strategy

Digital audit of their website, SEO and social media channels.

Messaging

Website

Brand message development and campaign messaging.

Inbound Marketing

Content-Creation

Inbound Marketing Strategy including: buyer persona’s, 6 month content plan and strategic priorities.

Search Engine Marketing

SEO

SEO marketing strategies moving Speech Ease from page 5 to page 1 in 6 months. 

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Social-media

Social media marketing

Social media marketing, advertising and community management.

Content-Creation

Content Marketing

Content development: blogs, social media posts, videos, posters, landing pages and eBooks.

Research

Email marketing

Email marketing to retain patients.

Lead Generation

Metrics

Tracking and reporting of all digital activities.

The Process

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Objective 1

Creating a strong, recognisable brand for speech therapy services within Townsville and Mackay to attract client and referrals. 

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Objective 2

Creating a scalable practice automating and streaming marketing activities to achieve best results.

 

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Objective 3

Strengthening referral networks to encourage referrals from GPs and support coordinators (NDIS).

The numbers speak for themselves

% increase in monthly website sessions
% increase in Facebook page likes
% decrease in website bounce rate

Book your free marketing strategy session today!

It's not the size of your marketing budget but what you do with it that matters.
That's why we'll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That's why we start by offering you a free strategy session with us. You'll get a 30-min video or phone meeting and a digital diagnosis of your current online presence.

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