Moonee Valley Specialist Centre
HOW TO INCREASE PATIENT BOOKINGS & REFERRALS
- Starring: Nicole Starbuck-Connelly and Dr Nathan Connelly, who, thanks to a new purchase, were now running the only private practice in Victoria to own a Fibroscan machine (non-invasive liver scanning technology)
- Website: www.mvscentre.com.au
- Area: Gastroenterology and hepatology
- Goal 1: Increase liver scan bookings by generating awareness of their Fibroscan service and boosting organic rankings for this term
- Goal 2: Improve overall bookings by boosting rankings for all relevant keywords associated with their business.
About the business
Since 2011, Moonee Valley Specialist Centre has provided specialist care (assessment, screening and management) for people with gut, bowel and liver conditions. They are a highly skilled, friendly team led by Melbourne gastroenterologist and hepatologist Dr Nathan Connelly.
Moonee Valley Specialist Centre is a well-known practice in the local area. GPs and specialists regularly refer to Moonee Valley.
Services offered
- Bowel cancer screening
- Management of bowel disorders
- Gastroscopy
- Colonoscopy
- Capsule endoscopy (pill cam)
- Open access endoscopy
- Helicobacter pylori breath testing
- Liver scans – a specialist non-invasive scan
- Iron infusions
- Medical consulting
- Liver scanning for clinical trials
The goal and the challenge
RESULTS DRIVEN MARKETING
Moonee Valley Specialist Centre wanted to increase bookings for their gastroenterology and liver scan services.
Nicole and Nathan were seeking to:
- Increase the visibility of their gastroenterology and liver scan services
- Attract more patient referrals from specialists and GPs
- Communicate their point of difference
Enter Splice Marketing
RESULTS DRIVEN MARKETING
To reach these goals, Nicole and Nathan required support with the following:
- A keyword list and keyword tracking
- Onsite SEO activities
- Onsite content activities (including new webpages)
- Technical improvements to the website
- Local SEO activities
- Improvements to user experience on the website
- Tighter conversion tracking
- Social media post (copy + graphics) published to 2 social media channels
Support running a webinar targeted at medical specialists and GPs. This included:
- Webinar set-up
- Landing pages
- A presentation template
- Live webinar support
- A paid campaign to promote the live webinar
- A paid campaign to promote the on-demand webinar (created from the live webinar recording)
- The creation of a YouTube Channel.
The Results
Within just 8 months, Splice Marketing achieved the following results for Moonee Valley Specialist Centre:
Best of all – a reliable, steady flow of patients booked several months ahead.
