Peregian Family Medical Centre approached Splice Marketing for digital marketing services to improve their social media presence and attract patients through Google search results.
Splice Marketing customised a SEO and Social Media Package for Peregian Family Medical Centre to support their goals of increasing online visibility and ensuring their website ranked for relevant search terms. The aim was to decrease cost per patient acquisition due to organic search ranking and reduce reliance on Google Ads.
To achieve Peregian Family Medical Centre’s marketing goals, Splice Marketing delivered on the following marketing activities:
Identified areas for improvement on the website that would attract and engage patients to improve search rankings, including the optimisation of GMB listing.
Which identified search queries of patients and those in the local area.
Of the website to improve site speed and accessibility for users.
To track user behaviour on the website to drive future marketing recommendations.
Including tags & meta data, titles.
Including content to help the website rank for specific keywords or search terms.
Including the publishing of blogs on the website and social media posts on their Facebook page.
Reporting on website conversions, social media followers and engagement metrics, and SEO metrics.
An enhanced social media presence and aggressive SEO efforts will increase new patient bookings.
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1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.