Hong Kong Foot Clinic
Essentials retainer – Meta Ads, Google Ads, social media posts, SEO
September 2024 - February 2025
59% increase in Cliniko bookings
Podiatry plays a vital role in the performance of elite athletes. It also supports overall health and quality of life for people with biomechanical issues, chronic conditions or age-related changes in their feet.
Staffed by multilingual, Australian-trained podiatrists, Hong Kong Foot Clinic certainly delivered outstanding care—but they didn’t stand out online.
They needed more than visibility. They needed a marketing strategy that could consistently deliver tangible results.
That’s why they hired Splice Marketing.
After having their new website built by Splice Marketing, Hong Kong Foot Clinic partnered with us on our Essentials Retainer – a focused package covering:
We took a holistic, data-driven approach to growth, blending smart paid search strategy with organic visibility tactics and engaging social content. Our strategy zeroed in on two key goals: drive relevant traffic and convert that traffic into booked appointments.
Over six months, the results spoke for themselves:
signalling stronger brand recognition and return users who were searching for the practice by name
a reflection of content that connected
thanks to smart SEO strategies that improved visibility
from highly targeted Google Ads driving high-intent leads
This sustainable, measurable performance translated directly into new patients and increased revenue.
We didn’t just set and forget. Our agile approach meant we continuously optimised ad campaigns, refined targeting and made data-led decisions based on performance metrics.
We ensured compliance with healthcare regulations at every turn, while still being bold enough to cut through in a noisy market.
Crucially, we worked as an extension of the Hong Kong Foot Clinic team—combining strategic marketing expertise with a deep understanding of healthcare.
Whether you’re a specialist clinic, general practice or multi-site healthcare organisation, your marketing should deliver more than likes and clicks. It should deliver patients.
Book your free 30-minute strategy consultation and discover how we can help you step into the next phase of your business growth.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
