Since partnering with Splice, The Brisbane Spine Clinic has expanded from 2 practitioners to 11 and solidified their position as a leading spine health clinic in Brisbane.
The Challenge
When Justin and Leo first opened The Brisbane Spine Clinic in 2017, they had a clear vision to provide high-quality physiotherapy care and offer patients a viable alternative to spinal surgery.
From day one, The Brisbane Spine Clinic entrusted Splice Marketing with their full marketing strategy—including brand positioning, website development, digital advertising, SEO and content marketing.
And it worked. Over the 7 years since they first partnered with Splice Marketing, The Brisbane Spine Clinic has expanded considerably – from 2 practitioners and 1 clinic in 2018 to 11 practitioners working across 3 locations in 2025 with a couple of spin-off businesses too!
As The Brisbane Spine Clinic grew, we knew their marketing needed to develop alongside them to ensure continued growth and profitability.
The strategy
Having managed The Brisbane Spine Clinic’s marketing for over 7 years, Splice has continuously refined and optimised their marketing strategy to support their evolving business goals.
Most recently, we focused on improving ad performance and increasing conversion rates by:
Implementing Performance Max (PMax) campaigns:
Using Google’s AI-driven ad placements to reach high-intent audiences more efficiently.
Refining negative keywords:
Filtering out irrelevant search terms to maximise budget effectiveness.
Optimising bidding strategies:
Ensuring ad spend was directed towards the most valuable search queries.
These improvements ensured The Brisbane Spine Clinic’s campaigns continued to deliver strong patient acquisition results at a lower cost per conversion.
The Results
The Brisbane Spine Clinic’s digital marketing performance saw substantial year-on-year improvements.
Clicks
Conversions
Cost per conversion
February 2024
January 2025
Change
month-on-month
Splice Marketing’s PPC Performance Manager, Ian Redford, described January 2025 as “Easily our best month since we’ve had the account.”
Impact
The Brisbane Spine Clinic’s ongoing success demonstrates the power of strategic, full-service marketing in the healthcare industry. By managing their brand from inception to ongoing growth, Splice has helped them build a strong reputation, attract a steady stream of new patients and expand their business sustainably.
Ready to scale your healthcare business?
If you’re looking for a growth marketing partner who understands the unique challenges facing healthcare businesses, Splice Marketing would love to help. We revel in helping businesses like yours achieve and sustain their growth over the long term.
