With the rapid advancements towards a digital world, the patient journey as we once knew it has very much changed. According to tech giant Google, one in every 20 searches performed through its search engine is related to healthcare. The patient is becoming educated before they ever visit their health practitioner. So how do we take advantage of the patient shift to the digital world? The answer is content marketing!
Content marketing is a strategic marketing approach with a goal of creating informative, valuable and consistent content for distribution via numerous channels to attract and retain your target audience. As we have already established, many potential patients are turning to Dr. Google as their first response to a symptom or pain point.
The goal of content marketing is to answer those pain points or symptoms the potential patient is searching for with valuable and informative information with the intention of converting them into a patient through a strategic and targeted marketing approach.
We have a proven formula for content marketing so contact us to learn more about it and how it can benefit your business!