Search Engine Optimisation (SEO) is the process of improving your website through onsite and offsite activities to rank higher in Google and other known search engines such as Yahoo and Bing’s search results.
As patients, referrers and online users rely more on Google to search for healthcare service providers, answers to their health-related questions and information, it’s important that your website ranks in the top search results so you can be found against these searches.
SEO is arguably one of the most important digital marketing activities all successful websites have in common. It could be the difference between the patient finding you, or your competitor. SEO involves a carefully planned approach, identifying areas of opportunity and optimising your website to create a higher level of credibility over your competitors to rank higher on the search engines.
“SEO is by no means a quick fix to get you to page 1 on Google – it is a long term commitment and the best results are usually seen after 6 to 12 months”
The Google algorithms are now penalising websites for using “black hat” tactics to increase their visibility on searches. Once penalised, your site will be dropped through the rankings, and building that credibility back will be a tough job! If your promised unrealistic results in an unrealistic timeframe, it would be worth getting a second opinion.