SEO for healthcare

Search Engine Optimisation (SEO) for Healthcare Professionals

Search Engine Optimisation (SEO) is the process of improving your website through onsite and offsite activities to rank higher in Google and other known search engines such as Yahoo and Bing’s search results.

 As patients, referrers and online users rely more on Google to search for healthcare service providers, answers to their health-related questions and information, it’s important that your website ranks in the top search results so you can be found against these searches.

 SEO is arguably one of the most important digital marketing activities all successful websites have in common. It could be the difference between the patient finding you, or your competitor. SEO involves a carefully planned approach, identifying areas of opportunity and optimising your website to create a higher level of credibility over your competitors to rank higher on the search engines.

 “SEO is by no means a quick fix to get you to page 1 on Google – it is a long term commitment and the best results are usually seen after 6 to 12 months”

The Google algorithms are now penalising websites for using “black hat” tactics to increase their visibility on searches. Once penalised, your site will be dropped through the rankings, and building that credibility back will be a tough job! If your promised unrealistic results in an unrealistic timeframe, it would be worth getting a second opinion.

Our SEO Services - What you get

As SEO is a foreign marketing activity for many people (rightly so!), we have put together a visual snapshot of some of the key services we perform each month when you engage Splice Marketing for your SEO activities.

However, to truly get you the best results, SEO requires collaboration between you and us. So, while we are working on the other aspects of your SEO, we will also recommend activities to help improve your SEO such as:

  • Additional content to your website
  • Content marketing plan for blog and website content
  • Create or improvements on your social media channel.

Before we get started, we will work out which extra activities are necessary as part of your SEO strategy and advise accordingly.

SEO Services Splice Marketing

Search Engine Optimisation FAQs

We highly recommend search engine optimisation (SEO). A strong SEO strategy can lead to:

  • More patients to your website
  • Increased brand awareness
  • A stronger competitive positioning
  • Improved patient outcomes through valuable and credible content on your website
  • Increase in patient bookings (conversion rates)
  • Brand trust and brand loyalty.

Effective search engine optimisation (SEO) is the process of creating a website which is search engine friendly. Some of the key factors include:

Content – Content is certainly one of the most influential google ranking factors. Using specific keywords and keeping the content relevant to the topic is key! Content also includes images, embedded videos and infographics.

Backlinks – Backlinks are the links from other websites who link back to your page. For example, having your medical practice listed in the Yellow pages with a link back to your website. Backlinks more or less show the search engines how popular or relevant your website is to a particular search term – Having multiple back links from multiple credible websites in most cases will have you ranking higher than a similar page from a competitor who does not have any external links supporting their content.

Adding content regularly to your website – Keep your content fresh and up to date. An easy way to do this is through writing blogs on current and trending topics relevant to your field.

Website being built Mobile-First – Patients are now using their mobile phones more frequently to access the internet.  In 2016, we saw a big shift from Google towards mobile-first indexing, meaning, Google will now crawl the mobile version of websites first before the traditional desktop websites making it vitally important to your ranking ability. Read more about mobile first websites.

Organic search results are the results of SEO activities. They are the results which appear during a search based on relevance to the keywords searched for (e.g. Doctor in Brisbane, Chiropractor in Manly NSW). The organic listings appear directly below the non-organic, or sponsored (paid advertising) results at the top of the page.

It is estimated that 80% of all website visits are driven by natural organic results.

The simple answer – How did you find us? Most of you would have ‘Googled’ us directly or typed in a keyword which makes our website appear.

Your patients do exactly the same. Whether someone is searching for your business or you directly, or they don’t know about you but want your services or more information from someone in your profession, they will type this into Google to find the information they are seeking. If your website doesn’t appear, they won’t find you or know about you. It’s important to care about SEO so you attract more traffic (patients) to your website and don’t lose them to your competitors.

A keyword or keyword phrase is what a user types in to a search engine like Google to find your site. For example you might have typed in ‘Healthcare Marketing’ to find this site.

Search Engine Marketing (SEM) is where companies pay search engines to display their ad at the top of the page based on certain key words. Google Adwords is an example of paid advertising. SEM is a very effective way of driving relevant traffic to your website immediately and is a great short term strategy to appear at the top of Google while you work on your SEO organic rankings.

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