Need healthcare professionals to listen to you?
If you’re promoting practice management software, accountancy services, the benefits of practice accreditation or recruiting for new roles, then healthcare professionals are your clients. They’re ours too…
We’ve worked for many years with medical specialists, GPs and allied health professionals. We understand their values, motivations and frustrations. Because we understand your audience so well, we’re ideally placed to market your product or services to healthcare professionals.
We’ll promote your product, brand or service and show healthcare professionals what a difference it could make to their practice.
We’ll work with you to help your sales and marketing teams learn from one another, communicate better and develop shared priorities that help drive your business forward.
Move beyond the feast-or-famine approach to a sustainable business model that delivers a steady stream of clients.
We’ll help you rediscover why you’re in business and refresh your image and positioning to appeal to new prospects.
We’ll help you see what differentiates you from your competition and make you known for that value, attribute or skill.
If you need a reliable marketing team for campaigns, ebooks, ad-hoc projects, or email drafts, Splice Marketing can help.
A vital strategic tool to target your audience, grow your brand and measure success. Our strategies include persona research, marketing channel assessments, social listening, KOL strategies, brand articulation strategies, email marketing, sales strategies and more.
Find new customers by careful promotion and keep your existing ones by listening to feedback, providing ongoing support and rewarding loyalty.
We’ll create web copy and videos that help you connect to your target audience, address their questions and raise awareness of your product. We also support with ebooks, white papers, infographics, marketing collateral, social media content and blogs.
The right tech stack can help advance, automate and systemise your marketing and sales strategies. Our tech stack includes: Veeva Vault, Hubspot, Adobe, Microsoft, WordPress, Amazon Web Services, Panda Doc, Campaign Monitor, Mailchimp, Facebook, Google and more.
We focus on marketing activities that help attract clients to you. We’ll hone the key message for a promotional campaign, design a landing page and track conversions.
Need to convert more clients through your website? Want a landing page specific to a marketing campaign or product promotion? Our team will design and build a website or landing pages across a range of CMS' including Hubspot, WordPress, Drupal.
We’ll create print and digital assets that showcase your company and leave a lasting impression with your prospective clients.
We’ll help you find the best way to connect with your community whether that’s donating time or skills, partnering with local groups, using your platform to promote a grassroots organisation, being present on social media, hosting health forums, or showing up at the local Park run.
You’ll likely have some questions so we’ve compiled a list of FAQs. Feel free to call or email us with your questions if they are not on the list.
Business-to-business (B2B) healthcare refers to companies who have health professionals as their clients. People running a practice require many services to keep it going, whether that’s practice management software, business advice or services relating to medical recruitment, accountancy or audit.
B2B healthcare marketing promotes your products or services to doctors, allied health professionals, and practice managers who could benefit from them.
We know as well as you do how tricky it can be to capture the attention of healthcare professionals. There are however some great strategies that have worked extremely well for us (healthcare professionals are our key target market) and for our clients in the B2B space. Some of these strategies include educational video content, targeted digital advertising, email marketing, appearing for doctor-related search terms in Google search and traditional methods like conferences.
Chat to our team to learn more about the strategies that will help you capture the attention of your healthcare professional audience.
Everyone is human and it’s human nature for people to buy from people that they like and trust. Whether it’s a marketing campaign to patients or healthcare professionals, building awareness, likeability and trust are hugely important.
The difference we’ve noticed when marketing to healthcare professionals is the need to add in an extra layer of authenticity and credibility. Simply put, the more you incorporate build in facts, stats, evidence, case studies, testimonials and data, the stronger your engagement with the HCPs through your marketing campaigns.
o engage effectively with healthcare professionals (HCPs), it’s essential to leverage a range of targeted digital activities that build trust, demonstrate value, and nurture ongoing relationships. Here are some of the most impactful digital strategies we recommend:
Educational Content and Thought Leadership: Create high-quality content that resonates with HCPs’ interests and needs. This can include webinars, white papers, eBooks, and research-backed blog posts that address industry trends, new treatment approaches, or emerging technologies. Sharing thought leadership not only builds credibility but also positions your brand as an industry authority.
Email Marketing and Newsletters: Regular, insightful newsletters tailored to HCPs offer a direct way to keep them updated on relevant industry news, events, or practice innovations. Segmenting your audience by specialty or interest area allows you to deliver highly relevant content that strengthens engagement.
Social Media for Professional Networking: Platforms like LinkedIn are valuable for building professional relationships with HCPs. Sharing case studies, industry insights, or quick research summaries engages HCPs in a professional yet accessible way, and participating in relevant industry groups can help build further visibility.
Virtual Events and Webinars: Virtual events are highly effective for reaching HCPs without geographic limitations. Webinars, live Q&A sessions with industry experts, or virtual panel discussions offer HCPs valuable learning opportunities and a chance to engage with your brand.
Targeted Advertising on Professional Platforms: Use paid advertising on professional networks (e.g., LinkedIn Sponsored Content, Facebook Groups for professionals) to reach specific HCP audiences. By tailoring ads around industry pain points or professional development opportunities, you increase the likelihood of meaningful engagement.
Personalised, Data-Driven Outreach: Data-driven insights enable you to personalise outreach and recommendations to HCPs based on their engagement patterns, specialties, or past interactions. Personalisation can be applied across content recommendations, follow-up emails, and invitations to events.
Interactive Case Studies and Patient Journeys: HCPs appreciate content that provides real-world insights into patient outcomes. Interactive content like case studies, patient journey videos, or virtual demos can demonstrate your value and create a more immersive experience.
Collaborative Content and Peer Testimonials: Featuring testimonials from respected peers or co-creating content with other HCPs can enhance credibility and foster a sense of community among your audience. This type of content shows HCPs that their peers trust and engage with your brand.
Using a multifaceted approach that combines educational, interactive, and personalised digital activities helps build strong, lasting connections with HCPs. Tailoring these efforts to address HCPs’ professional interests and delivering consistent, valuable insights will drive engagement and foster meaningful relationships.
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
1300 918 842
welcome@splicemarketing.com.au
Unit 10A, Lakes Vista Office Park,
2-4 Flinders Parade,
North Lakes, QLD, 4509
Our regular newsletters are the ideal way to build your marketing knowledge and grow your healthcare business.
